2013 Crisis Viral 
Melissa Agnes
JULY 17, 2014
Melissa’s #1 despised buzzword: Social media crisis. The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. So let’s call it like it is!
Waxing UnLyrical
MARCH 13, 2013
And this is what I’m pretty sure I will get at SMC Knoxville’s Social Slam 2013 , which will kick off in exactly three weeks and three days from today (April 5). It’s one of the afternoon’s breakout sessions, and on social media in a crisis. Here’s how it’s billed: Social media in a crisis.
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ImPRessions - Crenshaw Communications
JUNE 5, 2018
Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. Whatever you call it, reactive PR response can we a winning tactical play.
Cision
MARCH 1, 2016
Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.
Melissa Agnes
MAY 15, 2014
Rather, we consider a range of factors relating to a company or individual’s Internet crisis including, but not limited to: Jurisdiction and the statute of limitations. And here’s why… In March, a New York business came under fire after a demand letter sent to an online reviewer went viral. The potential damage.
Prowly
FEBRUARY 18, 2025
Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. Oreo's famous "Dunk it in the Dark" campaign did just that.
Cision
MARCH 24, 2016
With strong influencer relationships, your brand can call on its allies to come to its defense in times of crisis or to mobilize its audience when an opportunity arises. It’s every brand’s dream to go viral, but it doesn’t often happen. In 2013, Oreo did this with their famous Super Bowl tweet. Grow awareness.
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