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In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Yet employee communications is correlated with business success. Here are some additional reasons for a company of any size to raise its employee comms game.
blogger) outreach/engagement has seen growth of 11% over the past two years – from 41% in 2013, to 50% in 2014, and to 52% in 2015. Meanwhile, investment in search engine optimisation (SEO) has dropped year-on-year from 67% in 2013, to 53% in 2015. Total sample in 2013 was 136 adults, taken between 23rd September and 10th October 2013.
A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customerservice when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customerservice is all about. 1 Do Things that Don’t Scale. Ritz-Carlton. 2012, May 17).
Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. Why do we need a blog? Who will own this?
Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customerservices. Community service. Press and radio publicity.
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customerservices. Community service. Press and radio publicity.
In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.
Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. A hack or security breach can have a huge PR ripple effect, undermining relations with customers and tarnishing a brand image for years. coli contamination of 2015.
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