The Proactive Report

DECEMBER 9, 2014

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Set measurable goals that align with the overall business goals. Measure results and adjust the program if needed. Meritus Media Inc.,

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Social Media Strategy Pinterest Media 279

The Proactive Report

MAY 8, 2017

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Set measurable goals that align with the overall business goals. Measure results and adjust the program if needed. Meritus Media Inc.,

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Social Media Strategy Pinterest Media 140

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral.

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Examples How To Product Launch Print 104

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

Lauri Pehar Borsh

AUGUST 9, 2014

It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. This is why it can be a prudent measure to put someone in place to manage your law firm social media, or at least edit and consult managing partners on the use of social media, to assuage any fears.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. This is why it can be a prudent measure to put someone in place to manage your law firm social media, or at least edit and consult managing partners on the use of social media, to assuage any fears.

Social Media 60

Social Media Media Television Radio 60