The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. The digital PR agency has a bright future.

Industry 100

Industry Digital PR Training Education 100

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? Some of the monitoring tools designed around social media, provide storage for just a few months of data. Give our services a try. Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Apart from a heightened level of complexity, social media logic is similar to classic media logic.

Social Media 52

Social Media Media eBook Technology 52

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. adults reported seeing news on social media.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

ZudePR

JANUARY 21, 2016

I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. All they wanted in return was the odd social share. Digital PR. Truthfully. Sign Up Now.

Digg 104

Digg SEO System Reddit 104

Buzzstream

MARCH 26, 2025

I, I’ve been following your stuff for a long time on your newsletter and I see you on social media all the time. So I started doing full-time in 2013, but from like 2011 to 2013, I was doing like a lot of gray hat, a lot of, much riskier tactics. A client has their wishlist of, I, I wanna be on these 10 media sites.

Brand 62

Brand Branding SEO Data 62

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

Solo PR Pro

APRIL 26, 2016

Kellye and Jennifer celebrate the conclusion of Solo PR Summit in 2013. Jennifer began working with me as an intern while in college and continued in her position as Solo PR Pro Community Specialist on a contract basis after graduating. The Biggest Benefit – Fulfillment. Kellye and Jennifer re-enact their high-five at FPRA.

International 40

International Internal Conference Energy 40

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms?

Marketing 40

Marketing Viral Fashion Product Launch 40

Norton's Notes

APRIL 21, 2016

I am sure most of us working in digital PR and social media have noticed how YouTube links don’t receive quite as much reach or engagement as they once did – that is no coincidence. I did some desktop research of my own on native social video for my recent social media trends lecture last month.

YouTube 28

YouTube Advertising Advertising Television 28

Frederik Vincx

DECEMBER 11, 2015

For example, the team at PR Academy, a leading UK-based training organization for PR specialists, recently asked all their students to identify the skills they needed to improve upon. The PR world is not being responsive enough to change, which is dangerous in this quickly changing environment. They practised and have trainers.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. I’ve continued that on Scoop.it , curating on social media as well.

Communications 81

Communications How To Blogging Content Marketing 81