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TRY PROWLY FOR 7 DAYS FREE #7 Monitor and respond in real time The best digitalPR campaigns follow trends and ensure the brand is in sync with its target audience. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral.
So I started doing full-time in 2013, but from like 2011 to 2013, I was doing like a lot of gray hat, a lot of, much riskier tactics. Then 2013 to 2015, I was, my tactics were still very sketchy, but they got a little bit cleaner. Nathan Gotch: Yeah. It’s funny I’ve technically I’ve been doing SEO since 2011.
Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg!
That DigitalPR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose.
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