PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. The first notable difference in these two works is that Earnshaw is an outsider; the modern authors are practitioners in the field.

Employee 77

Employee How To Internal International 77

Communications Conversations

DECEMBER 16, 2014

Why not open the list up to all sorts of local “influencers?” Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. 21, 2013 that the store had it’s first official full day of business after a national announcement.

Case Study 131

Case Study Wireless Company Local 131

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Host a podcast or YouTube series featuring interviews with industry experts. Partner with a local influencer to promote your business on social media. Host a community cleanup event or volunteer day with employees and customers. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. Writing proficiency will be the difference between you getting a second interview and a rejection letter.

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. For me, as a local government employee, there are clear political boundaries. “Those range from conference speaker slots to podcast interviews to thought leadership events.

Communications 81

Communications How To Blogging Content Marketing 81