Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. Why not open the list up to all sorts of local “influencers? Get Verizon employees involved.

Case Study 131

Case Study Wireless Company Local 131

PR Breakfast Club

JUNE 29, 2014

It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. It is critical that employees feel that they belong to the organization, not in the sense of possession, but in the sense of belonging to a club or feeling valued. Creativity. Team Spirit.

Employee 48

Employee Skype Agency Internal 48

Sword and the Script

DECEMBER 10, 2019

21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” These folks want to talk about their needs outside the scope of actual pitches. 27) Executives and employees as the way through the clutter. December 2013: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for.

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. For me, as a local government employee, there are clear political boundaries. I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

APRIL 25, 2017

In PR a failure could be characterized as a campaign that never caught fire, a pitch that fizzled or a relationship that went badly off course. Compared to the giant ice pop, this one was just a local promotion, but it was far more alarming. Can You Head Off PR Failures? The “Iron Man 3” fake attack.

Retail 168

Retail Course Local Brand 168