Communications Conversations

DECEMBER 16, 2014

Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. What was the general approach going in?

Case Study 131

Case Study Wireless Company Local 131

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. It says it has “hundreds of customers…10 of the Fortune 50.”

Internal 148

Internal International Tools Software 148

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Bloomberg India TV laid off 30-40 employees. 300 crore (~$48.3M) in FY 2013.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report.

Survey 105

Survey B2B Marketing Trade Shows 105

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Human Resources is uneasy about adopting an employee social media policy. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Why do we need a blog? Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

The Stalwart Blog

APRIL 7, 2016

They only provide a print out of the sections tested and what percent you scored in each area. After my wedding passed and I had a better idea of what I was up against, I decided to register to take the exam for a second time in 2013. Following the exam, you’re not told which questions you answered correctly and incorrectly.

Skype 60

Skype Study Print Local 60

Mindful Marketing

SEPTEMBER 11, 2015

2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal. Explain what makes fama PR different and how do you attract employees? Our approach has really resonated with our employees – from the start we’ve tried to hire smart, dedicated people who fit in culture-wise and want to produce great results for our clients.

Marketing 50

Marketing Wireless Software Journalism 50