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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 148
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states. Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. became an enduring piece of pop culture.

Examples 104
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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report.

Survey 105
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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

The New York Times printed the article in full. The print edition went monthly in 2013, and bi-monthly in 2016. The agency market is a broad church that encompasses publicity, internal communications, crisis response, strategic management communication, and more. The original moniker has stuck. It works to be fair.

Industry 153
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The Present & Future Tech Trends PRs Should Prepare For

Cision

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. As of 2013, 3 percent of the U.S. Emerged Trends. Want to make standout content?

Trends 120
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The Benefits of Mentoring an Intern

Solo PR Pro

Lately, I’ve seen many cars sporting a paw print bumper sticker with the pro-adoption motto, “Who Rescued Who?” Poor grammar aside – and keeping in mind no one in our scenario is a dog – I find a lot of parallels between this sentiment and the experience of mentoring a talented intern. The Biggest Benefit – Fulfillment.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Steve Farnsworth. Steveology.

Twitter 77