Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. What do these mean for PR and media professionals? A study published in 2014 found that of the U.S.

Media Relations 120

Media Relations Trends Media Corporate 120

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Floating stuff down the Thames is a lazy, often abused idea, but it’s guaranteed to get a picture story in the national media.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. Why is PR Well-Suited for Social Media? Corporate reputation has long been the responsibility of communications departments. Social media is publishing.

Survey 60

Survey Corporate Social Media Media 60

Waxing UnLyrical

JANUARY 24, 2013

As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co. He is a graduate of the U.S.

Big Data 92

Big Data Data Publicity Analytics 92

Sword and the Script

DECEMBER 15, 2020

Theory and techniques of media training can be shared at all levels, we must democratize the competence of public speaking.”. Rethinking internal and external comms. See this PR Tech Briefing we published this year: Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring.

Marketing 172

Marketing Employee Content Marketing Training 172

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. In particular, Hahn emphasises the importance of authentic, personalised messages.

Retail 40

Retail Radio Advertising Advertising 40