Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors. Guest Post by Josh Lyon. Watch out for #fails.

Social Media 91

Social Media Media Viral Tools 91

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Customer support is available 24/7/365. .

Technology 125

Technology Television Analytics Radio 125

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? Some of the monitoring tools designed around social media, provide storage for just a few months of data. Give our services a try. Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Apart from a heightened level of complexity, social media logic is similar to classic media logic.

Social Media 52

Social Media Media eBook Technology 52

Waxing UnLyrical

JANUARY 24, 2013

Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Big Data 100

Big Data Data Publicity Analytics 100

Communications Conversations

OCTOBER 24, 2019

Today, I celebrate 10 years as a solo social media and PR consultant. I’ve been developing this resource since 2013! Whether it’s with folks on the PRSA board, a new intern with one of my clients or a new prospect. Truth be told, I don’t know if today is the actual anniversary. What about ACH highlights?

Social Media 79

Social Media Media Groups Blogging 79

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. When I am now contacted by media, it’s usually around current anti-bribery issues. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government International 105

Cision

OCTOBER 8, 2015

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). Since 2013, the majority of Americans now support legalizing marijuana. But not by everyone, nor everywhere. The Current State.

Company 120

Company Newspapers Transportation Measurement 120

Solo PR Pro

APRIL 26, 2016

Poor grammar aside – and keeping in mind no one in our scenario is a dog – I find a lot of parallels between this sentiment and the experience of mentoring a talented intern. An intern brings new energy, ideas and a fresh perspective to your practice – I like to say they keep me young! The Biggest Benefit – Fulfillment.

International 40

International Internal Conference Energy 40

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Karen Freberg

MAY 12, 2017

This has been a program that has been around for years, but has been revamped to include more areas around the world and specific areas within social media (ex. I have been a super fan and advocate for years (since 2013 when I first integrated Hootsuite Academy in my social media class). higher education).

Social Media 40

Social Media Education Media Community 40

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. As of 2013, 3 percent of the U.S. Emerged Trends. Want to make standout content?

Trends 120

Trends Mobile Web System 120

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. I’d challenge senior marketers to test their assumptions and pose that question directly to your employees with your own internal survey.

Survey 105

Survey B2B Marketing Trade Shows 105

Waxing UnLyrical

MARCH 4, 2013

Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate. xpotomac13 @ shonali ‘s volunteers for social scoring game. Tinu Abayomi-Paul (@Tinu) February 25, 2013.

Conference 84

Conference Community Twitter LinkedIn 84

Communications Conversations

SEPTEMBER 9, 2014

But, I didn’t really get a chance to meet and know Nora until about a year ago when I asked her to speak at the 2013 Minnesota Blogger Conference. You’re currently the senior social media manager at Life Time Fitness where you work with two of my good friends–Tony Saucier and Natalie Bushaw. I expected smart.

Energy 128

Energy Corporate Agency Insurance 128

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. What is the ROI of social? Human Resources is uneasy about adopting an employee social media policy. Why do we need a blog? What if we get sued? I want to review this before it’s published.

Marketing 87

Marketing Resources Technology Internal 87

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law.

Company 86

Company Marketing Education Data 86

Mark My Words

DECEMBER 21, 2018

Of course, there isn’t a rule on the matter, but in the age of new wave media; characterised by 24/7 news, online outlets, and a myriad of social media platforms do consumers have the collective memory to hold a brand to account? You certainly have a lot more to lose and far less to gain. For the former, let’s take Primark.

Government 68

Government Retail Financial Consumer 68

wiredPRworks

APRIL 27, 2021

We’re proud to unite as many people as possible to learn, get inspired, and grow better together,” said Andrew Weiss of Podfest Expo, which was founded by Chris Krimitsos in 2013. Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social.

Strategy 52

Strategy Case Study Marketing Energy 52

wiredPRworks

DECEMBER 14, 2015

Created by Barbara Rozgonyi, motivational marketing speaker, principal of CoryWest Media, founder of Social Media Club Chicago, and publisher of wiredPRworks.com, “ LinkedIn MBA [Meetings + Business + Associations] School” for association marketing professionals takes place at 9:05am in Grand Suite 5 at Hyatt Regency Chicago.

LinkedIn 49

LinkedIn Marketing Conference Meeting 49

wiredPRworks

NOVEMBER 15, 2016

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. at Social Media Week Berlin in 2013.

Strategy 40

Strategy Marketing Social Media International 40

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Communications Conversations

DECEMBER 8, 2022

Most of the folks I know come from the PR, comms or social media worlds. Her start : Public relations intern with Fleishman Hillard. Her start : Talent resources intern at Fallon. Interesting jobs along the way : Worked in social, SEO and SEM in the early days at Risdall (where I first got to know Holly).

Marketing 60

Marketing Leadership Creativity International 60

Presspage

AUGUST 12, 2022

with security that scales too Another PR conundrum: this most public-facing of departments has a great need for privacy – to keep embargo’d documents secure, internal conversations secret, and intellectual property where it belongs. But business in general – and media in particular – is a lot more legally complex than it used to be.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

with security that scales too Another PR conundrum: this most public-facing of departments has a great need for privacy – to keep embargo’d documents secure, internal conversations secret, and intellectual property where it belongs. But business in general – and media in particular – is a lot more legally complex than it used to be.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Internally to the credit union being acquired: The board, executives, branch managers and staff. Externally to respective members.

Reputation 60

Reputation Communications Financial Internal 60

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

Social Media 56

Social Media Conference Travel Internal 56

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Edelboim has over 15 years of experience at the intersection of media and technology.

Data 70

Data Retail How To Sports 70

Sword and the Script

MARCH 24, 2015

Surrogate and Social Media Metrics. The paper criticizes four other typical measures: unique visitors, Facebook likes, social media share sand conversion rates. Likes have essentially “rendered” likes useless, as Facebook has become focused on social media advertising revenue.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

JUNE 19, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. In all likelihood, your flowcharts will serve as an internal tool and supplement your existing reporting; many managers and clients won't want to see this level of data. Step 2: Brainstorm Interaction Points.

How To 81

How To Marketing Analytics Data 81

wiredPRworks

APRIL 27, 2021

We’re proud to unite as many people as possible to learn, get inspired, and grow better together,” said Andrew Weiss of Podfest Expo, which was founded by Chris Krimitsos in 2013. Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social.

Strategy 40

Strategy Case Study Marketing Energy 40

wiredPRworks

JUNE 17, 2016

Along with lots of quick and easy ways to optimize social selling, you’ll take away a 36-point checklist to help you fast track your way to future success – starting RN [right now]. Interested in social media marketing and social selling for associations? at Social Media Week Berlin in 2013.

Strategy 40

Strategy LinkedIn Social Media Reputation 40