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6 Research-Based Insights About Viral Content

Cision

In 2013, Microsoft demonstrated a research tool called ViralSearch that scoured a year of tweets and mapped out shared links to determine what virality looks like. Posted by Microsoft Research on Friday, March 8, 2013. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171.

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Remembering Dr Roger Hayes

Stephen Waddington

Henley Business School’s Dr Jon White ran against me as President of the CIPR in 2013. Roger’s career spanned 40 years, working in journalism, strategic communications and public affairs. Roger’s career spanned 40 years, working in journalism, strategic communications and public affairs.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written. My pathway was very typical.

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The Muzzle Velocity PR Strategy

Doctor Spin

According to Clay Shirky, an American writer, consultant, and teacher on the social and economic effects of Internet technologies and journalism, there is no information overload only filter failure. As a seasoned PR professional, I know similar public affairs strategies, albeit on more minor scales. 5 Cambridge Analytica.

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