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House of Style: Q-and-A With AP Stylebook Editor Paula Froke

PRSay

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Writing in AP style means they’re speaking the language of the people they are pitching.

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8 lessons from 10 years of blogging

Communications Conversations

Over the last 10 years, I’ve also learned a ton–about blogging, about social media, about writing, and about human behavior. Sure, I write about issues and ideas that link back to services I provide. But, I also write about things that interest me–like the # StarbucksCup fiasco a couple weeks ago!

Blogging 133
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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Bianchi Biz Blog

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 78
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Meet the Media: Kurt Nagl, Manufacturing Reporter at Crain’s Detroit Business

Bianchi Biz Blog

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. My first non-school newspaper gig was at the China Daily in 2013. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists.

Meeting 73
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Are we still over-relying on media relations?

Communications Conversations

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. I keep wincing after every sentence I write. Just give this shocking post a read. I can’t help it.

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A PR Perspective on the Demise of Gigaom and a Few Words on Tech Media

Ishmael's Corner

The number of journalists who both understand “deep tech” and can write about it for people who don’t have Ph.D.’s You can see an example of this in how she covered one of our clients back in 2013: “I’ve been amped up about SuVolta for a few years now, and am excited that its technology is gaining ground with big name companies such as ARM.

Media 60
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Flawed Dot Connecting from Washington Post Correlates Rise of PR to the Fall of Journalism

Ishmael's Corner

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. You can see this mentality implied in the introduction to the 2013 State of the Media from Pew reflecting on the previous year. “In The best non-fiction storytelling on the planet comes from journalists.