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What Beyoncé Can Teach Us About PR & Marketing

Shift Communications

Full Disclosure: Anyone who knows me has a 0% chance of being surprised that I’m writing this post. Beyoncé did this last year, surprising everyone as they woke up on December 13, 2013 with a 14-track album that featured a fully directed music video for each track. Photo credit: iam.beyonce.com. Beyoncé is doing something right.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. I used the G.I.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. Follow her for the latest news in radio and entertainment. Steve Farnsworth. Steveology. Annie Jennings.

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The Power of the African-American Audience

Beyond PR

percent in 2013 and exceeding the numbers for both whites and Hispanics. population , spending more time with television, magazines and radio. She has a passion for multicultural distribution, as well as writing and editing. Alongside positive economic news, African Americans have also seen gains in education.

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Revisiting The Power Of LinkedIn: 4 Etiquette Lessons From A Digital Crisis

MaccaPR

The story was picked up by traditional media such as the Cleveland Plain Dealer, New York Daily News and morning radio DJs, then rippled across the globe in stories by Britain’s The Guardian, NBC News.com, Time.com, Huffington Post and CNN.com.

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Three cardinal rules of PR that Adidas broke with Kanye West

NewsWhip

As someone who has written hundreds of statements and managed PR crisis communications over a long career, I can imagine that dozens of people within Adidas – from legal teams, to senior execs and the CEO – would have been looming over the shoulders of the writing team as they pulled together the statement. Rule 1: Be Truthful.

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Susan Slusser – Meet the Media

Landis PR

I also regularly get proposals from doctors to write about sports injuries, using them as experts on whatever the specific injury might be. I’ve covered baseball for 30-plus years, but when I was still in college, I also did sports radio broadcasting, play by play and color, and helped out a bit in the San Francisco Giants’ PR department.

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