Ishmael's Corner

JANUARY 18, 2015

For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone. Cal Tech Shows Its Storytelling Side. Which is why I couldn’t believe my eyes when I saw the Cal Tech home page depending on one of my favorite storytelling techniques, contrast.

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Cision

APRIL 2, 2015

Harnessing UGC’s storytelling power can help build brand trust and ultimately a deeper, emotional connection to the brand. By offering a storytelling platform for our passionate consumers, we’re constantly sharing impactful, authentic stories that justify the investment in our products.”. Oreo Cookie (@Oreo) February 4, 2013.

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Cision

MARCH 30, 2016

Instagram had a 15-second limit since the platform’s adoption of video in June 2013. People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. Longer Videos. Billboards, people, advertisements, your friend, your boss. Our attention is constantly under attack.

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Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of.

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Contently - Strategy

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Creativity strikes back. But a lot of them stuck it out.

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Ishmael's Corner

JUNE 19, 2015

The Art Of Storytelling In Business Communications And Public Relations. This exchange with Marsha Collier surfaced in 2013: I’ve had friends tell me that I once I bulldoze the wretched “look and […]. Techniques For Effective Business Communications. Didn’t happen.

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Cision

APRIL 21, 2015

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. Register for our free webinar now! To what do you attribute the tremendous growth in branded video?

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Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. Or write about it.

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Waxing UnLyrical

NOVEMBER 30, 2016

Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter. Guinness is a brand who knows the power of emotional storytelling. With storytelling, you can achieve: 1.

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PRSay

APRIL 22, 2016

We knew we wanted to use a storytelling framework to connect our employees to our customers and our new brand promise. We hold a monthly 4-hour storytelling training open to all employees, where they can share their customer experiences and hear from others as well.

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MaccaPR

NOVEMBER 24, 2014

The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. 13 visual storytelling tips and the. Old Spice’s "Man Your Man Could Smell Like" video had 49.5 million views on YouTube. The list goes on!

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Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

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MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Stay "on brand." The brand attitude and graphic feel shine through in these social media photos.

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ReimaginePR

APRIL 18, 2015

He took home $19 million in 2013. Buffer is a social media scheduling app that has made waves for its storytelling and its rapid but sustainable growth. Thing is, some of their people don’t feel that valued. Some struggle to make ends meet. Not the CEO though. Its goal is to drive solutions, collaboration and clarity.

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MaccaPR

NOVEMBER 19, 2014

The brand’s exceptional storytelling is honest, inspiring and downright sobering. Secondly, the Always spot doesn’t just state the issue in its storytelling, it proposes an outcome, a movement for consumers to rally behind and make their own. But why does Always’ campaign work? were facing, but globally. The answer?

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Communications Conversations

APRIL 8, 2015

And then, this one: * BI Intelligence and the Interactive Advertising Bureau report that native advertising will generate $21 billion in ad spending by 2018—more than four times that of 2013. It’s great storytelling written by professional multi-media storytellers (or, in this case, media “studios”).

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5W PR

NOVEMBER 23, 2021

Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. For example, you might like to create a Highlight for user-generated content, one for brand storytelling, and one for events. For this, remember that Instagram is primarily a visual platform.

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Ishmael's Corner

APRIL 28, 2015

You can see this mentality implied in the introduction to the 2013 State of the Media from Pew reflecting on the previous year. “In The best non-fiction storytelling on the planet comes from journalists. Beyond the good for society arguments, the stack on my nightstand reveals a selfish motive.

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Stuart Bruce

MAY 29, 2015

Until 2013 Dell was a publicly listed company, when it became privately owned again. Private companies face no such obligations and indeed frequently want to be secretive about disclosing financial and business information that they don’t legally have to. Get in touch if you’d like help with yours.

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wiredPRworks

APRIL 27, 2021

We’re proud to unite as many people as possible to learn, get inspired, and grow better together,” said Andrew Weiss of Podfest Expo, which was founded by Chris Krimitsos in 2013. 2021 Podfest Master Class Tracks. Podcasters of all levels can join these sessions online. About Barbara Rozgonyi CEO, CoryWest Media.

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Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. If you enjoyed this post, you might also like: Reflections: 5 Lessons Readers Taught Me in 2013. What say you?

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PR 20/20

JUNE 25, 2019

Source: Neilsen , 2013). Storytelling with the Cognitive Content Hub™. PR 20/20’s team of strategists, technologists, and storytellers employ an in-depth strategic framework that marries human and artificial intelligence to grow businesses through content marketing: The Cognitive Content Hub™. Source: Edelman , 2018).

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wiredPRworks

APRIL 27, 2021

We’re proud to unite as many people as possible to learn, get inspired, and grow better together,” said Andrew Weiss of Podfest Expo, which was founded by Chris Krimitsos in 2013. 2021 Podfest Master Class Tracks. Podcasters of all levels can join these sessions online. About Barbara Rozgonyi CEO, CoryWest Media.

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PRSay

OCTOBER 15, 2024

So don’t be afraid of that,” said Benitez, who joined ABC News in 2013. On storytelling techniques and secrets of the inbox: “Storytelling is what we all do — whether we are paid to be reporters on TV or not — because it is quite literally how humans communicate. What is my storytelling technique?” he continued.

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The Hoffman Agency

MARCH 10, 2017

If you package it with the right storytelling foil, the community might be more receptive to it. See the example from Sprout Social in 2013 below. Contrary to popular belief, self-serving content can also be a necessity, but it is not always a necessary evil.

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PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. Through a blend of science and storytelling, Hidden Brain uncovers the “unconscious patterns that drive human behavior, shape our choices, and direct our relationships.”. Overview: Can we trust our memory? Can we actually multitask?

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Waxing UnLyrical

MAY 27, 2015

The company is authentic in its storytelling, and John Mackey and senior management are front and center; they haven’t just delegated everything out to the marketing officer. In 2013, sales approached $13 billion , and it opened thirty-two new stores, expanding into 10 new markets. The company continues to celebrate success.

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The Hoffman Agency

MAY 1, 2017

Since 2013, judges for the Innovation SABRE awards have pointed out that Hoffman consistently punches above its weight. Hoffman undertook the painful process of restructuring the firm for sustainability. Since then, Hoffman has grown nearly 100% landing at $4.5m The caliber of its work has fueled much of this growth.

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PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

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PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

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Ishmael's Corner

APRIL 14, 2019

The Art Of Storytelling In Business Communications And Public Relations. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010.

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Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Prediction: Mobile will take over.

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Cision

JUNE 2, 2015

“We spent $500 billion in 2013. Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now! .” Click to tweet! “You don’t learn how to be fascinating, you unlearn how to be boring.” ” Click to tweet! Bernadette Jiwa. Daniel Pink.

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Ishmael's Corner

MARCH 31, 2015

Lee’s communications over the past week or so, what emerges is a master storyteller. By storyteller, I don’t only mean the ability to tell a compelling story with a beginning, an end and twist in between … though he could do this. Uncategorized communication skills communications style Lee Kuan Yew quotes storytelling techniques'

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Communications Conversations

JANUARY 26, 2016

In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. And, tools like 360 video and virtual reality are on the doorstep of taking that storytelling capacity for brands to a level we’ve never seen before. Just give this shocking post a read.

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Contently - Strategy

JANUARY 9, 2019

In 2013, he began uploading goofy, day-in-the-life vlogs, but in 2019, he exclusively posts heavily edited, frantic, get-rich-quick advertisements. With Klein’s help, you can trace Paul’s trajectory over the years, his likability deteriorating as he became more insistent on growing his channel as quickly as possible.

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Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Google graveyard I still haven’t forgiven Google for killing its RSS reader Google Reader in 2013. Jonathan Hill hit reply when he received my letter a couple of weeks ago. It’s how we ended up catching up for a coffee in Newcastle this week. Google+ will close to consumers on 2 April.

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