Waxing UnLyrical

DECEMBER 1, 2014

It’s Lightbox Collaborative’s 2015 editorial calendar. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Before we get to 2015, we still have to see 2014 out. Based in the Washington, D.C.,

Resources 69

Resources Nonprofit Measurement Creativity 69

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. But PR itself is gaining influence, and rapidly. The takeaway for PRs? Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

JANUARY 12, 2015

Why: How does one start from scratch after building a successful blog and community? Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. Finding the Time in 2015 to Achieve All of Your Goals. Image: mario via Flickr, CC 2.0.

Customer Service 40

Customer Service Web Community LinkedIn 40

Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. Most viral April Fools videos of 2014. What do you do to get your community buzzing? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Winning the Marketing Battle Between Help and Hype.

Viral 40

Viral Marketing Web Big Data 40

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015. Surveys of the PR community or reporters ( see these ). For now, I’m thinking of putting together a summary (sum) like this once a month.

Industry 89

Industry Media Technology Employee 89

Waxing UnLyrical

MARCH 9, 2015

Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%. International Women’s Day 2015: Burqa-Clad Afghan Men Parade Kabul Streets, Push for Women’s Rights.

International 40

International Internal Case Study Web 40

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Valeria Maltoni reviews Vision Critical’s 2014 report. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. If you’re in the U.S., What’s the point of measurement , exactly?

Measurement 40

Measurement Web Analytics Content Marketing 40

Waxing UnLyrical

APRIL 13, 2015

” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. Why: “In 2015, consumer expectations are going to continue to rise.

Web 40

Web Retail Twitter Print 40

Waxing UnLyrical

FEBRUARY 9, 2015

Also someone I’ve interacted with online for years and met at the 2014 SoloPR Summit, she’s rock solid in her approach to PR and measurement. Kristie Aylett, APR (@KristK) February 3, 2015. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Social Media 40

Social Media Media Community Web 40

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 192

Marketing Content Marketing Data Social Media 192

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Finally, she has had her had her personal work featured in award-winning publications.

Sports 0

Sports Leadership Internal International 0

Stuart Bruce

DECEMBER 29, 2014

As 2014 draws to a close it’s time for my alternative New Year’s Honours to say thank you to some of the people who’ve helped me, inspired me or contributed massively to the things I care about most. But, he doesn’t deserve an honour for any of that.

Ethics 95

Ethics Local Blogging Internal 95

Waxing UnLyrical

AUGUST 7, 2015

in July 2014: 61 comments. How to get off your ass and start blogging , August 2015: 5 comments. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. My point is that they (still) have killer content, yet the behavior of their audience has changed.

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets.

Writing 194

Writing Communications Marketing B2B 194

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. Chelcy Walker , corporate communications associate, General Mills. ” – Heather Olson.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. 16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. 17: Wendy Zajack.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. In early 2014, a private equity firm announced plans to acquire Cision for $120 million, which at the time was publicly traded on the Swedish Stock Exchange. billion, or $10 a share.

Software 174

Software SEO Company Tools 174

Waxing UnLyrical

DECEMBER 19, 2014

Here’s what I said to Mark (minor edits that don’t impact the meaning of what I wrote): 2014 was a very interesting year for my business. So as you plan for 2015, do consider this, especially as you start to map out your PR (and/or social media) strategy. It grew quite a bit, which was great! Based in the Washington, D.C.,

Web 103

Web Social Media Strategy Blogging 103

Sword and the Script

DECEMBER 16, 2014

The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK.

Content Marketing 118

Content Marketing Marketing Writing Infographics 118

ZudePR

DECEMBER 30, 2016

Towards the end of 2015, I was feeling distracted. ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. All 160 episodes since July 2014. 9: Us by David Nicholls (2015) £3.99. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

MAY 22, 2015

” Side note: I was looking at Matt LaCasse’s post on micro video dominating 2014. Now that we’re almost halfway through 2015, you can see he was right. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Leadership 40

Leadership Report Media Video 40

ZudePR

MAY 31, 2015

“I share to be part of a community. “I probably truly realised that I need to really shave off ‘fluff content’ and share only what is my own passion, knowledge, and insider expertise, in late 2014. “Now, I have been learning in 2015 that content marketing is on a shift. It’s not Pepsi vs Coke.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

Add to that the high turnover in communication teams. In 2014, turnover rates reached over 55 percent in PR agencies in the United States. How about the communication for your next corporate event? In the earlier example, maybe one or two people are enough to test a new media outreach workflow for your corporate event.

How To 60

How To Software System Employee 60

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Lesson #6 - Transform Your Customers into A Community. January 31, 2015. Source: Billboard ). Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48

PR Conversations

MARCH 19, 2015

The Museum of Public Relations scheduled an event for late March 2015, at Manhattan’s Baruch College / CUNY Newman Library (where the books and artifacts of the museum are currently situated), anticipated to be a critical and topical public assessment of the PR profession or at least key components of its North American body of knowledge.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

The Museum of Public Relations scheduled an event for late March 2015, at Manhattan’s Baruch College/CUNY Newman Library (where the books and artifacts of the museum are currently situated), anticipated to be a critical and topical public assessment of the PR profession or at least key components of its North American body of knowledge.

System 40

System Construction Public Affairs Publicity 40

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. 4) New emphasis on trust.

Social Media 92

Social Media Marketing Media Creativity 92

Melissa Agnes

MARCH 28, 2016

A recent example of this was the Ebola crisis of 2014. Then, in the summer of 2014, it was announced that two American missionary doctors, who had contracted the viral disease, would be brought back to the US to be cared for at Emory University Hospital. The escalation of Fearbola. This is human nature.

Crisis Management 100

Crisis Management Crisis Viral Community 100

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 171

Marketing Employee Content Marketing Media Training 171

Communications Conversations

MAY 13, 2015

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. Riki demonstrated poise and confidence as she moderated a focus group with active and retired Texas Rangers (law enforcement agency) for an industry research methods course during the fall semester of 2014. University.

Groups 60

Groups Internal International Conference 60