Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2015: 6 Pragmatic Content Marketing Predictions for 2015. Image credit: Pixabay.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ReimaginePR

JUNE 10, 2015

I think I’ll stop using that bit of corporate jargon altogether. That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. I vividly remember reading a certain article in October 2014 that brought a tear to my eye.

Video 120

Video Government Healthcare Viral 120

Melissa Agnes

NOVEMBER 26, 2014

In July 2014, Canada established an anti-spam regulatory regime, often referred to as CASL (pronounced “castle”). CASL also imposes personal liability on directors and officers of corporations that violate its requirements. By Maanit Zemel. CASL is arguably one of the harshest anti-spam regimes in the developed world.

Policies 195

Policies Crisis Software Examples 195

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

DECEMBER 1, 2014

It’s Lightbox Collaborative’s 2015 editorial calendar. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Before we get to 2015, we still have to see 2014 out. Based in the Washington, D.C.,

Resources 69

Resources Nonprofit Measurement Creativity 69

Waxing UnLyrical

NOVEMBER 17, 2014

10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: What lessons from your past do you apply to your career? Based in the Washington, D.C.,

Analytics 80

Analytics Google Content Marketing Small Business 80

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. If education is part of your organization’s mission or corporate social responsibility plans, what kinds of educational resources could you create or sponsor? Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Melissa Agnes

NOVEMBER 26, 2014

In July 2014, Canada established an anti-spam regulatory regime, often referred to as CASL (pronounced “castle”). CASL also imposes personal liability on directors and officers of corporations that violate its requirements. By Maanit Zemel. CASL is arguably one of the harshest anti-spam regimes in the developed world.

Policies 100

Policies Crisis Management Crisis Software 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. But PR itself is gaining influence, and rapidly. are taking on more influential roles within their organizations.

Trends 124

Trends SEO Leadership Print 124

Stuart Bruce

JANUARY 7, 2016

This matches similar research on the market value of reputation such as the 2015 UK Reputation Dividend Report which said that 30% of the market value of FTSE 100 companies is based on reputation. Other recent high-profile crises that have damaged corporate reputations include cyber attacks on TalkTalk and Ashley Madison.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Waxing UnLyrical

JANUARY 12, 2015

Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. Finding the Time in 2015 to Achieve All of Your Goals. Deirdre Breakenridge shares how a change in your perception and management of time can help you achieve your 2015 goals.

Customer Service 40

Customer Service Web Community LinkedIn 40

MaccaPR

JULY 20, 2015

October 2014-April 2015 , brands used Sponsored Stories with the intention of reaching all Snapchat users, regardless of whether or not they followed the brand’s account. In July 2014, Geofilters were introduced. Source: Adweek. the social TV phenomenon we’ve discussed in past posts. McDonald’s U.S. Fashion brand.

Branding 48

Branding Brand Marketing Mobile 48

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Valeria Maltoni reviews Vision Critical’s 2014 report. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. If you’re in the U.S., What’s the point of measurement , exactly?

Measurement 40

Measurement Web Analytics Content Marketing 40

Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. Most viral April Fools videos of 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. , dust it off along with the rest of your spring cleaning. Why: Because The Day is coming up!

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

MARCH 9, 2015

” One year later, Matt Petronzio’s look at Catapult ‘s 2014 “Cover Stories” campaign is still riveting ( Mashable ). International Women’s Day 2015: Burqa-Clad Afghan Men Parade Kabul Streets, Push for Women’s Rights. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

International 40

International Internal Case Study Web 40

Sword and the Script

APRIL 30, 2019

In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015. Mr. Strance was a long-time product manager for Vocus (and a colleague and friend) and he gave me a demo of the iQ Media product in 2014 and the TV monitoring capabilities were very slick. Product reviews – hands-on testing.

Industry 89

Industry Media Technology Employee 89

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 3) September 15, 2014: Visible Technologies. 3a) October 14, 2014: Cision Name with Vocus Technology. 4) October 22, 2014: Gorkana. 5) March 23, 2015: Viralheat.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014. Top Takeaways From NRF.

Web 40

Web Retail Twitter Print 40

The Proactive Report

MARCH 31, 2015

The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. How the Corporate Newsrooms Scored in 2015. DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Many of those laid off were veteran journalists.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. How the Corporate Newsrooms Scored in 2015. Download the full report>> Online PR 2015 media Online News online newsrooms report SEO trends visual content'

Trends 100

Trends Media SEO Analytics 100

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation. Future demands smart personalisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

Stuart Bruce

DECEMBER 29, 2014

As 2014 draws to a close it’s time for my alternative New Year’s Honours to say thank you to some of the people who’ve helped me, inspired me or contributed massively to the things I care about most. But, he doesn’t deserve an honour for any of that.

Ethics 95

Ethics Local Blogging Internal 95

Waxing UnLyrical

FEBRUARY 9, 2015

Also someone I’ve interacted with online for years and met at the 2014 SoloPR Summit, she’s rock solid in her approach to PR and measurement. Kristie Aylett, APR (@KristK) February 3, 2015. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Social Media 40

Social Media Media Community Web 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Until then, she plans on taking her talents to New York to pursue a career in public relations.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Content marketers need allies – and they may find them in the corporate communications and PR department.

Marketing 192

Marketing Content Marketing Data Social Media 192

Waxing UnLyrical

AUGUST 7, 2015

in July 2014: 61 comments. How to get off your ass and start blogging , August 2015: 5 comments. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. My point is that they (still) have killer content, yet the behavior of their audience has changed.

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Cision

MARCH 16, 2016

Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. What do you think was the key factor in W winning that account?

Wireless 120

Wireless Creativity Industry Agency 120

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. There’s even a new US business structure based on CSR, the B corporation. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

MaccaPR

MAY 28, 2015

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? Johnson points to the HUVr Board hoax in spring 2014, when skateboard phenom Tony Hawk participated in a 4.5-minute

Film 48

Film Marketing YouTube Advertising 48

Maxim Behar

APRIL 17, 2024

He died on April 7, 2015, after seven years in a waking coma. He already held a high position in the management of the huge corporation 'Telefonica,' and until his last moment, he never stopped praising and talking about our country." "The He might never see the smile of the heir to the throne again. He was in a coma, in a wheelchair.

Hotels 64

Hotels Meeting Transportation Local 64

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. December 2015: One Bold Content Marketing Prediction for 2016. 17: Wendy Zajack.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Cision

MARCH 14, 2016

It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices?

Storytelling 120

Storytelling Skype Energy Software 120

Cision

FEBRUARY 1, 2016

Snapchat star CyreneQ started using the app in late 2014 to have fun with co-workers as a web designer for Verizon. By the end of 2015, she was able to leave her day job. Having an influencer do an ‘account takeover’ is a great way to garner new followers and also have a non-corporate and recognizable face in front of the camera. ”.

Branding 120

Branding Brand Case Study Advertising 120

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48