The Proactive Report

JULY 4, 2014

Early in 2014 studies showed that it had dropped dramatically. Use the News Feed post advertising option. Yes, you should be advertising on Facebook. So yes, Facebook has once again tweaked their News Feed algorithm and your organic content is reaching fewer fans. The number being bandied about now is just 2 percent.

Facebook 226

Facebook Analytics Video Advertising 226

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. billion in 2014 to 2.17 billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

ISEBOX

JUNE 29, 2016

The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. The Agency has already spoken on post-marketing reporting requirements via Guidance issued in January 2014.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

Deirdre Breakenridge

JANUARY 13, 2015

When advertising for your event, Milstein suggests stating that you’re seeking new voices, and looking for people with “advice and expertise to share” as opposed to “experts.” June 4, 2014. January 7, 2014. https://www.insidehighered.com/news/2014/01/07/get-women-conference-panels-they-must-be-panels-invite-speakers-study-finds.

Conference 150

Conference Training Healthcare Policies 150

Shift Communications

FEBRUARY 9, 2015

LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. The post State of Social Q4 2014: LinkedIn is the real MVP appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising LinkedIn Marketing Social Media' Let’s jump into the details.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Rock the Status Quo

JULY 30, 2014

Even AVEs (advertising equivalencies). Corbett (@gerardcorbett) July 10, 2014 And important to understand not only *what* to measure, but *why*. Louis (@IABCstl) July 10, 2014 Q: You often talk about measuring outputs, outtakes & outcomes as PR metrics. Attaining and exceeding goals is measurement nirvana. Higher value.

Measurement 219

Measurement Customer Service Analytics Leadership 219

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Can this be repeated? Look for unusual events that are worth noting, spikes in your data that clearly stand out.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 66

Advertising Advertising Print Study 66

ISEBOX

MAY 16, 2016

In January 2014, the FDA issued a Guidance with a long, complicated name for a relatively simple concept: The FDA wants pharmaceutical brands to report their online communications like they have been for traditional marketing. Summary of the FDA Guidance.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. However, reaching the top of the earned media pyramid is easier said than done.

Strategy 244

Strategy How To Media Measurement 244

Shift Communications

FEBRUARY 6, 2015

In a look at traditional media coverage, blogs, and forums, SHIFT found that in 2014, Twitter gained on Facebook consistently throughout 2014. The post State of Social Q4 2014: Twitter Flies Into Rough Skies appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Twitter 60

Twitter Mobile Video Advertising 60

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019).

Tools 135

Tools Software Enterprise Measurement 135

Cision

MARCH 10, 2016

I don ’ t think I noticed this until early 2014 when Chrissy Teigen asked me how to get a Taco Bell Breakfast Phone after I posted mine. . Jeff Barrett (@BarrettAll) March 20, 2014. christine teigen (@chrissyteigen) March 23, 2014. The more influencers are used, the more PR can grow and take budgets away from advertising.

Instagram 96

Instagram Advertising Advertising Storytelling 96

Melissa Agnes

AUGUST 14, 2014

Last week I had the pleasure of attending the 2014 AEJMC conference , which took place in my hometown of Montreal. However, what wasn’t taken into account was Facebook’s algorithms and how, unless an organization is paying for Facebook ads , an average of only 10% of their fans receive their company updates within their mini feed.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. Creating successful PR campaigns means determining early on what you want to achieve.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising. Image credit: Pixabay.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Rock the Status Quo

AUGUST 1, 2014

THE PITCH On Jul 24, 2014, at 8:42 AM, John Larkin (kudos, John!) We make software that helps eCommerce stores advertise and retarget to people on Facebook. I personally have spoken at a number of Facebook Advertising conferences and events, as well as eCommerce meetups, Startup events, and an occasional podcast.

Pitching 173

Pitching Guidelines Facebook Advertising 173

Polaris

NOVEMBER 20, 2014

He also addressed the Cannes Lions International Advertising Festival. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. After the documentary was released, Caine became the youngest entrepreneur to speak at the USC Marshall School of Business.

Storytelling 199

Storytelling Reddit Video Creativity 199

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. However, most brands are still playing by a 2014 playbook. Stock photography – We’ve all seen this over the years, and we’ve all laughed or scoffed at it. Yet, brands continue to use it regularly in their social content. And I really can’t figure out why.

Branding 215

Branding Brand Instagram Video 215

Cision

APRIL 4, 2016

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

Viral 120

Viral Journalism Advertising Advertising 120

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Prediction: The native advertising backlash will intensify—but from brands, not media critics. Prediction: Mobile will take over.

Social Media 152

Social Media Mobile Marketing Media 152

Melissa Agnes

NOVEMBER 26, 2014

In July 2014, Canada established an anti-spam regulatory regime, often referred to as CASL (pronounced “castle”). email harvesting) and the advertisement and marketing to Canadians online. By Maanit Zemel. CASL is arguably one of the harshest anti-spam regimes in the developed world. That is no longer the case.

Policies 195

Policies Crisis Software Examples 195

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Although my college education was geared towards advertising and then broadcast journalism, I ultimately gained my first real job opportunity in PR and it all went from there.

Automotive 245

Automotive Resources Consumer Strategy 245

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 21) The sinking confidence of social advertising metrics. With the exception of Google search advertising, confidence in digital or social platforms is significantly below 50%.”. Paid Media and Advertising Statistics.

Content Marketing 140

Content Marketing Social Media SEO Publicity 140

PRSay

OCTOBER 7, 2018

It’s this quality — humanity — that has inspired his 30-year career in business, the highlights of which include serving as Coca-Cola’s vice president of global advertising strategy and content excellence, and then chief marketing officer of Airbnb, a company he left last year to launch his own consultancy, TwentyFirstCenturyBrand.

Conference 126

Conference Creativity International Internal 126

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR outlasts advertising. In that sense, PR is the final marketing frontier.

Advertising 150

Advertising Advertising LinkedIn Data 150

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. This post was our most viewed in 2014, with more than 2.5 Everyone wanted to understand the new rules.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 161

Study Media Relations Media B2B 161

Communications Conversations

NOVEMBER 30, 2018

And, more bloggers are posting long-form content than in 2014. Whereas, in 2014, it was just 808 words. To look at it another way, in 2014, it took the average blogger 2 hours and 24 minutes to write a blog post. In fact, 21% are publishing monthly or less than monthly–up from 13% in 2014.

Corporate 100

Corporate Survey Trends Blogging 100

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.

Journalism 120

Journalism Trends Print Local 120

Cision

APRIL 7, 2015

Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. Native video advertising builds on the premises found with video and native advertising. Augment owned content with native video advertising.

Video 120

Video YouTube Mobile Advertising 120

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Americans listen to 18 percent more podcast audio than in 2014, a total of 21 million hours each day. Native Advertising. We profile 10 options in our white paper.

B2C 120

B2C Content Marketing B2B Mobile 120

Deirdre Breakenridge

NOVEMBER 16, 2016

The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. How has the space changed since then? Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. Is PRTech finally in the same ballgame as MarTech or AdTech?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Communications Conversations

NOVEMBER 6, 2014

I had the week off this week, but luckily Kevin Hunt had the opportunity to interview Andy Sernovitz of SocialMedia.Org and Natanya Anderson of Whole Foods around the topics of native advertising, digital storytelling and key rules every social media leader should keep in mind (great post by Kevin over on Linked about this ). Andy Sernovitz.

Interviews 87

Interviews Storytelling Advertising Advertising 87

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. Note: This is my final post for 2014. Forget the football game. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. As Exhibit A, check out the Budweiser Puppy Love ad which has had over 54 million views and counting.

Creativity 122

Creativity Communications Storytelling Transportation 122