Rock the Status Quo

JULY 30, 2014

Or looking at the percentage of website referral traffic coming from specific social media platforms or editorial placements using Google Analytics. Even AVEs (advertising equivalencies). Corbett (@gerardcorbett) July 10, 2014 And important to understand not only *what* to measure, but *why*. prprochat — Gerard F.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. However, reaching the top of the earned media pyramid is easier said than done.

Strategy 244

Strategy How To Media Measurement 244

Melissa Agnes

AUGUST 14, 2014

Last week I had the pleasure of attending the 2014 AEJMC conference , which took place in my hometown of Montreal. There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Cision

MARCH 10, 2016

I don ’ t think I noticed this until early 2014 when Chrissy Teigen asked me how to get a Taco Bell Breakfast Phone after I posted mine. . Jeff Barrett (@BarrettAll) March 20, 2014. Chrissy is real and genuine on social media and happens to absolutely love Taco Bell. christine teigen (@chrissyteigen) March 23, 2014.

Instagram 96

Instagram Advertising Advertising Storytelling 96

Shift Communications

FEBRUARY 9, 2015

LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. The post State of Social Q4 2014: LinkedIn is the real MVP appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising LinkedIn Marketing Social Media'

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

ISEBOX

MAY 16, 2016

She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. But what does that mean in the online environment, where you might have multiple “publications” per day via social media, press releases, your blog and website.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

FEBRUARY 11, 2015

Few things matter more to digital marketers than social media. In just a decade, social media has become one of the dominant marketing and communications channels. Only the mobile revolution has grown faster than social media. Book eBook Social Media ebook Facebook LinkedIn state of social media Twitter'

eBook 60

eBook Social Media Media LinkedIn 60

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. Social media, which was once the path around the traditional gatekeeper, today has become the gatekeeper, and not a better one since ideas are surfaced for a price.

Advertising 67

Advertising Advertising Print Study 67

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. Yet, brands continue to use it regularly in their social content. Advertising photography – You know the shots. However, most brands are still playing by a 2014 playbook. What do you see? And I really can’t figure out why.

Branding 215

Branding Brand Instagram Video 215

Melissa Agnes

NOVEMBER 26, 2014

In July 2014, Canada established an anti-spam regulatory regime, often referred to as CASL (pronounced “castle”). emails, texts, IMs, social media in-messages) that, directly or indirectly, encourage participation in “commercial activity”. email harvesting) and the advertisement and marketing to Canadians online.

Policies 195

Policies Crisis Software Examples 195

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. Want more insights on the effect of social media on journalism?

Journalism 120

Journalism Trends Print Local 120

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Earned media continues to bring validity and impact brand and product reputation, but we now have controlled, or rather semi-controlled, media vehicles to integrate and leverage.

Automotive 245

Automotive Resources Consumer Course 245

Shift Communications

FEBRUARY 6, 2015

In a look at traditional media coverage, blogs, and forums, SHIFT found that in 2014, Twitter gained on Facebook consistently throughout 2014. Marketers and communicators should test out new features as they become available, as well as segment their audiences to find true fans on each social network. Christopher S.

Twitter 60

Twitter Mobile Video Advertising 60

Sword and the Script

MAY 11, 2019

There are other studies that have shown a more direct correlation between earned media on sales. In media relations, media coverage begets media coverage because nobody watches the media like the media. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML].

Study 162

Study Media Relations Media B2B 162

Cision

FEBRUARY 1, 2016

Snapchat star CyreneQ started using the app in late 2014 to have fun with co-workers as a web designer for Verizon. Read the free social listening e-book today! Snapchat is different than other forms of social media. By the end of 2015, she was able to leave her day job. It ’ s hard to discover content.

Branding 120

Branding Brand Case Study Advertising 120

PRSay

OCTOBER 7, 2018

It’s this quality — humanity — that has inspired his 30-year career in business, the highlights of which include serving as Coca-Cola’s vice president of global advertising strategy and content excellence, and then chief marketing officer of Airbnb, a company he left last year to launch his own consultancy, TwentyFirstCenturyBrand.

Conference 126

Conference Creativity Internal International 126

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.

Viral 120

Viral Journalism Advertising Advertising 120

Shift Communications

JULY 31, 2015

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. Let’s see how the dark horse raced in Q2.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. This post was our most viewed in 2014, with more than 2.5 Everyone wanted to understand the new rules.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Communications Conversations

NOVEMBER 6, 2014

I had the week off this week, but luckily Kevin Hunt had the opportunity to interview Andy Sernovitz of SocialMedia.Org and Natanya Anderson of Whole Foods around the topics of native advertising, digital storytelling and key rules every social media leader should keep in mind (great post by Kevin over on Linked about this ).

Interviews 87

Interviews Storytelling Advertising Advertising 87

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. How NOT to Run Your Social Media.

SMB 84

SMB Nonprofit Social Media Case Study 84

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. Native Advertising.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

NOVEMBER 1, 2016

My boss only wants media placements. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I developed the PESO model in 2014 based on the results I saw the approach earning for hundreds of clients throughout the years. That’s so sweet!

How To 120

How To Software Analytics Google 120

Doctor Spin

FEBRUARY 7, 2025

link] In Sartres existentialist framework, seriality describes a form of social collectivity. Media, search engines, and social media algorithms reinforce seriality. Social media platforms curate information flows, subtly creating group contexts. Source: M/C Journal 3 Marshall, P. Seriality and Persona.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. We need to make advertising more like needs-addressing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

MaccaPR

OCTOBER 22, 2014

social media stuff, that is!?. social media network, Ello, which I’ll share below. From Ello to SnapChat and Whisper to Path, it seems like there are so many social channels to consider in our marketing strategies. — Christina Milanowski (@ChristinaMila) October 15, 2014. Source: @PCBritz ).

Social Media 54

Social Media Media Facebook Conference 54

5W PR

SEPTEMBER 27, 2019

One of the other big differences for public relations specialists in the corporate area is the promotion and branding of the company and/or its products to its main demographic and collaborating with their social media specialist toward that same end as well. Most graduates are hired for entry-level positions. According to the U.S.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Relationship-building beyond incessant pitching can mean the difference between inclusion in a major story and remaining on the media sidelines. In 2014, the last year with available figures, 40 percent of public company respondents expected their PR/communication budgets to increase over the preceding year.

B2C 120

B2C Measurement Video B2B 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Any marketer knows it’s impossible to manage social media and complex targeted outreach without marketing automation software and other tools. Earned media, paid media, and owned content can be enhanced and amplified through social tools and techniques. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. Finally, 2024 also brings another U.S.

Writing 211

Writing Communications Marketing B2B 211

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace. reading and traveling.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Cision

NOVEMBER 28, 2016

The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. Most businesses are segmenting communication to serve the needs of the different targets within social platforms. .” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations.

Twitter 0

Twitter How To Social Media YouTube 0

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. THAT’S what I want from a social media blog. Mark Schaefer, Grow.

Social Media 60

Social Media Blogging How To Media 60

Prohibition

FEBRUARY 15, 2017

The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry. Here at Prohibition, we're delighted to announce that we've been shortlisted for the Outstanding Small Agency award at the 2014 CIPR Awards.

Hotels 86

Hotels Social Media Fashion Agency 86

Cision

AUGUST 17, 2015

.” Yet Pinterest may be the Rodney Dangerfield of social networks. In a Newsweek article describing the major Presidential candidates and the major social media channels that they use, Pinterest isn’t mentioned at all (newcomers Periscope and Meerkat are though). Get your free white paper today!

Pinterest 120

Pinterest Banking Mobile Trends 120