Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We 2014: Focusing on a Few 2014 Content Marketing Predictions. There is no order of merit to the predictions below, I’ve merely listed them in the order in which they were received.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Ishmael's Corner

MARCH 22, 2015

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Considering the dowdy design, I’m especially appreciative of the growing number of folks who make the time to read the blog. Part of the blog’s growth has come from stockpiling posts over the years.

Storytelling 60

Storytelling Blogging Corporate SEO 60

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Then the economy changed.

Agency 94

Agency Trends Marketing Survey 94

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. 2,938 crore (~$473.8M) by the end of 2014.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PR Conversations

MARCH 8, 2016

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. The firm specializing in “The Woman’s Angle”, serves corporations in widely divergent fields.

Publicity 40

Publicity How To Newspapers Radio 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Let’s not post new blog content 4x a month if that frequency isn’t working anymore.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.

Social Media 118

Social Media Study Blogging Company 118

PR Conversations

SEPTEMBER 22, 2015

One would hope so; however, an article published in August 2014 in the American magazine, The Atlantic , pondered the outsized numbers (and how they related to career trajectory) of women in PR, demonstrating that the debate remains current. However, most often the person leading the corporate communications department is male.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. 17: Wendy Zajack.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Psychographics Values : Sustainability, transparency in corporate practices, community involvement. M/C Journal, 17, 1–10.

How To 52

How To eBook Corporate Groups 52

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. Mr. Schaefer also pens the popular {Grow} blog. This Morning with Gordon Deal. (~30 30 minute daily program).

Radio 60

Radio Content Marketing Marketing Education 60

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: All 160 episodes since July 2014. Speak, write, blog, tweet, make videos — whatever. I’ve started a very specific gratitude journal. 2: Influence: The Psychology of Persuasion by Robert B.

Writing 84

Writing Google Meeting Airlines 84

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. The leadership and vision provided by early public relations professionals was squandered.

Media Relations 115

Media Relations Media Print Newspapers 115