prTini

SEPTEMBER 5, 2014

Instagram: How the Must-Have App Became the World’s Camera Filter. Brand Anonymity is Dead: Meet Community Manager 2.0. How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. Don’t Post Photos of Your Customers Online Without Reading This. It’ll Take a Lot More Work Than You Think.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Waxing UnLyrical

APRIL 30, 2013

” So, how did it all happen? First, they sent her a pre-formatted response about how to untag herself from the photo. She just launched her own marketing business in the sunny Florida panhandle (website coming soon), and she’s on track to have her Yoga teaching certification in 2014. The image went viral.

Social Media 111

Social Media Reddit Media Facebook 111

wiredPRworks

OCTOBER 9, 2015

At IMEX America 2014 , I presented on Panoramic PR. This session, presented by the LinkedIn author in “Success Secrets of the Social Media Marketing Superstars,"" will show you how to transform your lonely LinkedIn profile into a super-charged networking tool that positions you and your company as the leaders your ideal attendees are seeking.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Mindful Marketing

JULY 15, 2015

The profession itself continues to be one of extreme pressure, having landed once again on CareerCast’s list of the most stressful jobs in America for 2014 – at No. Every brand must have a crisis communications plan. So we know PR measurement has changed and continues to evolve (thankfully).

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). Sharing crisis and social media research with the public. Photo: Alan Cleaver via Flickr, CC 2.0.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Communications Conversations

FEBRUARY 3, 2015

I was (and still am) really drawn to how fast everything moves in the digital space. I love how the landscape changes daily and how big brands can interact one on one with a consumer. I think the customer service piece of digital is my favorite. What do you enjoy most? Running this summer.

Interviews 60

Interviews Corporate Meeting Customer Service 60

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. PR has a bigger role in content. “I

Marketing 188

Marketing Content Marketing Data Social Media 188

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. How much can you really charge for a junior person to post a few social media status updates and monitor what’s being said about you? However, you can also learn a lot about how to be a star striker, tennis ace or racing driving from reading about it.

Digital PR 60

Digital PR Training Report Social Media 60

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. How to create a crisis communication plan. Identify stakeholders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. Shaping a unique point of view and knowing when and how to weigh in is tricky, especially now. Or do they?

Social Media 380

Social Media Leadership LinkedIn Corporate 380

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I 4) New emphasis on trust.

Social Media 90

Social Media Marketing Media Creativity 90

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 130

Reputation Viral Employee Customer Service 130