Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. She just launched her own marketing business in the sunny Florida panhandle (website coming soon), and she’s on track to have her Yoga teaching certification in 2014. Guest post by Jenelle Conner. I am a social media advocate. It’s where I work.

Social Media 111

Social Media Reddit Media Facebook 111

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. Influencer marketing is another trend that’s gaining traction in medical communities. You volunteer your time with Social Media Breakfast as a community manager, and have since 2014.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Waxing UnLyrical

JANUARY 12, 2015

Why: How does one start from scratch after building a successful blog and community? Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. Why: Public perception can help or hinder the growth of your customer base. This is a remarkable read.

Customer Service 40

Customer Service Web Community LinkedIn 40

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent.

Social Media 60

Social Media Strategy Media Survey 60

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

OCTOBER 9, 2015

At IMEX America 2014 , I presented on Panoramic PR. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. This is will be my third IMEX conference. It's quite an honor to be included in this group.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities.

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Who could resist that? Based in the Washington, D.C.,

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees.

Employee 40

Employee Measurement Social Media Product Launch 40

Waxing UnLyrical

MARCH 11, 2015

Eric Wittlake (@wittlake) January 7, 2014. Partnering with customer service, they introduce “where did you hear about us?” ” into their customer calls to track how effectively media placement is impacting brand awareness. The result: PR is poorly integrated with the rest of marketing.

Measurement 40

Measurement How To Analytics Customer Service 40

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Lesson #6 - Transform Your Customers into A Community. Source: Billboard ). Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 213

Marketing Content Marketing Data Social Media 213

prTini

SEPTEMBER 5, 2014

Brand Anonymity is Dead: Meet Community Manager 2.0. Don’t Post Photos of Your Customers Online Without Reading This. TBT: Three Can’t-Miss Video Campaigns from Summer 2014. How to Leverage a Personal Touch to Enhance Customer Service (client). 5 Tools Modern PR Pros Can Use to Maximize ROI.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Prohibition

DECEMBER 17, 2021

This response to a crisis is the stage at which an organisation responds to public outcry and tries to gain favour back from the community. At this point, it is imperative for the organisation to look inward, evaluate the situation and clean up its mess in order to regain the trust of its customers. Crisis communication case studies.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. As PR experts know, social sites are communities, and they can be tools for listening to media, customers and stakeholders. It’s a tall order. How CEOs should engage. Start by listening.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 116

Social Media Marketing Media Creativity 116