ImPRessions - Crenshaw Communications

MAY 8, 2018

They’re the most concerned with public perception, social responsibility, and community relations. There’s an actual and measurable dollar value represented by corporate reputation. A quintessential rule of crisis communications is a swift and sincere admission of responsibility, followed by a make-good.

Corporate 195

Corporate Training Reputation Sports 195

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 162

Study Media Relations Media B2B 162

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! PR Measurement – What to Measure.

Measurement 95

Measurement Case Study Twitter Google 95

Polaris

DECEMBER 18, 2014

In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. How do we measure results? It’s to grow communities where they live.”

Trends 135

Trends Marketing Pinterest Social Media 135

Stephen Waddington

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Waxing UnLyrical

FEBRUARY 7, 2014

Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. Steven Kapoloma chimed in with his perception of AVEs: #measurepr the essence of pr us building relationship for mutually beneficial outcome AVE does not measure that.

Measurement 97

Measurement Media Training Google Resources 97

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Here’s some of what we chatted about, and Eric had some great one-liners: On the state of PR and the measurement thereof: A1: PR has a BIG image problem. Events Measurement MeasurePR Shonali Burke #measurepr b2b marketing eric wittlake'

B2B 76

B2B Measurement Community LinkedIn 76

ImPRessions - Crenshaw Communications

MARCH 21, 2017

There are other important measures to employ at the first signs of negative press as well. Each time a troll re-emerged, we reached out to local media, who were familiar with the CEO’s reputation in the community, his track record of charitable giving, and his no-holds-barred attitude toward responding to rumors honestly and fully.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Waxing UnLyrical

NOVEMBER 3, 2014

Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study. PR Measurement Lessons from Election Day. How Social Media Impacted the 2014 Indian Elections. Ancita Satija shares her experience during the 2014 Indian Elections. Why: At the end of the day, votes win the election.

Customer Service 71

Customer Service Social Media Resources Government 71

Waxing UnLyrical

JANUARY 20, 2015

What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Why PR and Marketing Must Work Together to Measure Success.

Measurement 40

Measurement Web Analytics Content Marketing 40

Cision

NOVEMBER 1, 2016

I developed the PESO model in 2014 based on the results I saw the approach earning for hundreds of clients throughout the years. The PESO model involves measuring and analyzing your results. First, I’m flattered you think I’m still young enough to get carded when I buy wine at my neighborhood wine store. That’s so sweet!

How To 120

How To Software Analytics Google 120

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 211

Writing Communications Marketing B2B 211

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. First, we had to understand what we were measuring. Guest Post by Elise Perkins. I know, I know. It seemed to be working A-OK for me.

Product Launch 40

Product Launch Measurement How To Course 40

PR Conversations

OCTOBER 28, 2014

Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e., the worth of physical and financial assets), which is what ROI measures, instead of insisting on being measured against the 80 per cent. By Anne Gregory, PhD, FCIPR. That is how large our contribution is.

Leadership 111

Leadership Publicity Government Journalism 111

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

DECEMBER 1, 2014

Next year I’ll be back at Rutgers University, along with Deirdre Breakenridge and other very smart people (I teach a course on PR measurement), teaching its Public Relations Certificate. Speaking of PR measurement, I know #measurePR has been very hit-and-miss this year, and I apologize. Next year the chat will turn five.

Resources 73

Resources Nonprofit Measurement Creativity 73

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. Surveys of the PR community or reporters ( see these ). For now, I’m thinking of putting together a summary (sum) like this once a month. all 210 U.S.

Industry 110

Industry Media Technology Employee 110

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives. has been lucky to have Laura Jolie as an agency assistant in 2014 to support our cross-functioning teams. “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. in July 2014: 61 comments. So how do you now measure the validity of this content?

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision.

Technology 14

Technology Company Software Marketing 14

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To International Internal 77

Cision

AUGUST 3, 2015

BI Intelligence (@BIIntelligence) April 4, 2014. From a brand and communications standpoint there is opportunity to build a community on Snapchat, and to share content and to interact in a variety of different ways. Snapchat Demographics: 70% female, 71% <25 y/o, and 62% earn <$50k/year, by @ballve https://t.co/lwUhd3QsKO

Mobile 120

Mobile Advertising Advertising Facebook 120

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Measure and benchmark the results of your campaign based on your goal. Its simplicity is compelling. Test and learn.

Media 103

Media How To Advertising Advertising 103

Reputation Us

NOVEMBER 3, 2019

2014 Global Survey on Reputation Risk showed that responsibility for reputation risk resided at the highest levels of the organization, with the chief executive officer (36 percent), chief risk officer (21 percent), board of directors (14 percent), or chief financial officer (11 percent). Brand is what you say about yourself.

Reputation 79

Reputation Public Affairs Survey Financial 79

Sword and the Script

APRIL 24, 2018

The graphic shows how one dollar invested in small cap stocks in 1926 was worth more than $27,000 by 2014. There are directional measures of success you should monitor along the way, so you know you are going the right way. In what seemed out of the blue to many readers, the publication announced it would shutter in 2014.

Content Marketing 64

Content Marketing Financial Marketing Banking 64

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 82

Survey Corporate Communications Financial 82

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. In 2014, I did a Porter’s Five Forces Analysis for the Legal Industry – that I think is still quite relevant. The mistake the legal community has made over 10 years, is too much focus on the billable hour. VC investment grew to $7.2

Agency 118

Agency Trends Marketing Survey 118

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why.

Social Media 60

Social Media Strategy Media Survey 60

Wadds Inc.

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Barokas

JANUARY 19, 2018

That changed in 2014, when Facebook adjusted its algorithm to only display content it felt was relevant to its users, drastically reducing organic post reach. While there’s no clear way to hack the algorithm there are measures you can take to boost your content higher up in your followers’ feeds. Use Appropriate Hashtags.

Instagram 84

Instagram Facebook How To Travel 84

MaccaPR

APRIL 2, 2015

Pinterest is visual marketing at its highest level as it allows brands to build communities, establish engaged audiences, and deliver content in a way unlike any other channel. Embrace data and deliver measurable ROI results. Kelly said marketers fear data, which documents measurable results of a marketing campaign.

Social Media 48

Social Media Pinterest Marketing Media 48

The Proactive Report

JANUARY 30, 2015

The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Communications Conversations

MAY 1, 2015

That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences. How do you measure success with a CEO like Mr. Salzwedel on social media? .

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. The community was scanning, spending less than a minute on a post. So, when the horrific Sandy Hook shooting occurred in December of 2014, we asked crisis communications expert Gerard Braud to host a free teleseminar. Consumption metrics .

Radio 40

Radio Mobile Media Sports 40

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. Outcomes as we discussed, are clearly measurable.

Employee 40

Employee Measurement Social Media Product Launch 40