2014 Community Measurement Print 
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. Everything is measurable and measured.
PR Conversations
JULY 20, 2015
It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);
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Stephen Waddington
MAY 8, 2018
In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2
Stephen Waddington
JANUARY 17, 2019
Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Measure and benchmark the results of your campaign based on your goal. Its simplicity is compelling. Test and learn.
Sword and the Script
AUGUST 13, 2019
It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 1) February 18, 2014: Enter GTCR . 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision.
Sword and the Script
APRIL 24, 2018
The graphic shows how one dollar invested in small cap stocks in 1926 was worth more than $27,000 by 2014. There are directional measures of success you should monitor along the way, so you know you are going the right way. In what seemed out of the blue to many readers, the publication announced it would shutter in 2014.
Waxing UnLyrical
APRIL 26, 2018
Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. That’s hard for a major brand to measure up to. The Health Gap campaign included traditional print and outdoor advertising, earned media , organic and paid social media, influencer marketing and programmatic ads. ” This isn’t a secret.
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