Remove 2014 Remove Content Marketing Remove Digital PR
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Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR.

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Social Media Strategy Template

The Proactive Report

In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center.

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Unpacking Siege Media’s New Digital PR Approach w/ Ross Hudgens

Buzzstream

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

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Why Mobile Content Strategy is Important to PR

The Proactive Report

One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. percent access content/information. So what kind of content are they looking for in apps?

Mobile 201
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My Alternative to the Suddenly Expensive iStockPhoto.com

Rock the Status Quo

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts?

Pinterest 202
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Will chatbots be the primary interface for PR software [PR Tech Sum No. 61]

Sword and the Script

Prior to that he was CEO of LogMeIn and served as CMO and later, COO, of Vocus, a PR software company acquired by Cision in 2014. For example, Semrush acquired Prowly , a PR software startup out of Poland, though Prowly seems to operate independently. PR pros are getting into publishing with content marketing.

Software 159
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The Role of Technology in Social Media Management

The Proactive Report

Sally Falkow is a veteran of the PR industry. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. In 2014 Cision named Sally a Top 50 Social Media Influencer on Twitter and she made the cut for the 25 Women who Rock Social Media list for the second time.