Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 26, 2017

11) Corporate reputation suffers with bad experiences. “82% 12) Emotion in crisis communications works. Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. Corporate Reputation ). Brands in Politics ). Marketing without Authority ).

Content Marketing 122

Content Marketing Social Media SEO Publicity 122

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Stuart Bruce

JANUARY 7, 2016

Reporting on the research The Telegraph claims this means that, including the UK’s biggest firms, the total value of corporate reputation for all UK-listed companies topped £1.7 Other recent high-profile crises that have damaged corporate reputations include cyber attacks on TalkTalk and Ashley Madison.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Dr. Anne Gregory, FCIPR , is chair of the Global Alliance for Public Relations and Communication Management (GA) and professor of corporate communication at the University of Huddersfield.

Leadership 111

Leadership Publicity Government Journalism 111

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase.

Mobile 60

Mobile Public Affairs Government Local 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets.

Writing 188

Writing Communications Marketing B2B 188

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 91

Agency Trends Marketing Survey 91

Waxing UnLyrical

APRIL 27, 2015

Lukaszewski’s 12 axioms of crisis survival (2014 edition). Why: Jim Lukaszewski, ABC, APR, Fellow PRSA, really is “America’s Crisis Guru,” as he bills himself. If you are ever in the market for a crisis communications training program, you should look him up. Based in the Washington, D.C.,

How To 40

How To Crisis Hotels Crisis Communications 40

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Learn “How to Plan and Manage Crisis Communication in a Social World” today! Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

PR Conversations

AUGUST 11, 2015

In 2014 Anne Gregory, who was then Chair of the Global Alliance which is the confederation of professional associations around the world, called a Credentials Summit to discuss whether there was an appetite to move towards a common standard for credentials. crisis communication. communication models and theories.

Publicity 40

Publicity Crisis Communications Ethics Technology 40

Sword and the Script

DECEMBER 10, 2024

Priority goes to crisis comm and results-measurement On the heels of a busy year, we expect 2025 to be more focused. We expect to see less interest in proactive crisis communication planning, and more effort toward ongoing strategic communication, issues management and advocacy needs.

Marketing 191

Marketing Content Marketing Data Pitching 191

Melissa Agnes

MARCH 28, 2016

Additionally, fail to connect with the hearts of your stakeholders in a crisis, and if the negative emotion is strong enough, you will fail to reach them in a way that is significant enough to enable you to successfully manage the crisis. A recent example of this was the Ebola crisis of 2014. The escalation of Fearbola.

Crisis Management 100

Crisis Management Crisis Viral Community 100

MaccaPR

SEPTEMBER 14, 2015

ICON Global CEO Elijah Shaw (left), a Los Angeles-based corporate security and personal protection expert whose clients have included Usher, Prince and Naomi Campbell, adds his own counsel. Has the celebrity posted offensive images on Instagram that suggest red flags?” asks Hutton. #7 7 - Even With Celebrities, The Past is Prologue.

Brand 48

Brand Branding Crisis Social Media 48

MaccaPR

NOVEMBER 4, 2014

But Bose’ Twitter profile struggles with this text, perhaps written by a team of corporate attorneys: “the official account for product launches and keeping tabs on the stuff we love.”. Crisis Communications Brand Strategy YouTube' Beats by Dre begins its Twitter profile with these engaging words: “Sound. Join the Beats Army.”

YouTube 118

YouTube Brand Branding Crisis 118