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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

For example: Increasing brand awareness Improving brand reputation Driving new sales Fixing an escalating PR crisis Source One great example is the 2014 ALS Ice Bucket Challenge, which managed to raise over $220 million for the cause, raising both awareness and funds. #2 The tagline Got Milk? became an enduring piece of pop culture.

Examples 104
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Can Digital Content Really Be Effective and Ethical at the Same time?

PRSay

Driven by tough new rulings from the Federal Trade Commission, digital PR professionals more than ever need to commit themselves and their employers to ethical practice and behavior, especially when it comes to full disclosure and transparency in sponsored content and earned placement. You can do it, too. Make it right and make it effective.

Ethics 60
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When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

When I graduated from Ivey back in the ’80s, reputation management and its kin, corporate social responsibility, were foreign concepts. I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard.

Media 123
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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Most of this happened in the U.S. If so, how?

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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

According to that same PRSA Wikipedia survey, 60 percent of corporate and agency PR professionals saw factual errors in their Wikipedia pages. In fact, a new June 2014 agreement between some of the largest PR firms in America promises that its PR professionals will abide by Wikipedia’s rules. Suggest edits. in the Talk section.

Wikipedia 101
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New Year’s Honours 2015

Stuart Bruce

As 2014 draws to a close it’s time for my alternative New Year’s Honours to say thank you to some of the people who’ve helped me, inspired me or contributed massively to the things I care about most. CIPR Ethics Politics public relations' But, he doesn’t deserve an honour for any of that.

Ethics 95
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CIPR Election candidates set out manifesto commitments

Stephen Waddington

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. We worked together during my time as President in 2014. Personal disclosure I’m supporting Mandy Pearse.