Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Marketing turns to creative to stand out from the clutter . “I see a few things.

Marketing 193

Marketing Content Marketing Data Social Media 193

Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. The story contributed significantly to Cooper’s emerging reputation as a shocking and controversial performer. Shep Gordon had a knack for “making parents angry.”

Wikipedia 52

Wikipedia Reddit Local eBook 52

Prohibition

APRIL 29, 2017

Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. You need to have solid media relations skills, have managed talented PR executives before. Advise company on handling sensitive public issues to preserve reputation.

Agency 54

Agency Creativity Hotels Social Media 54

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 94

Social Media Marketing Media Creativity 94

Sword and the Script

DECEMBER 15, 2020

Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon. See this PR Tech Briefing we published this year: Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring.

Marketing 172

Marketing Employee Content Marketing Training 172

Stephen Waddington

MAY 8, 2018

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. 3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 196

Writing Communications Marketing B2B 196

Communications Conversations

MAY 30, 2018

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter).

Apparel 106

Apparel Public Affairs Training Corporate 106

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Author of 27 Blogging from Paradise books.

Communications 81

Communications How To Blogging Content Marketing 81