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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

Deirdre Breakenridge

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250
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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. June 4, 2014. January 7, 2014. https://www.insidehighered.com/news/2014/01/07/get-women-conference-panels-they-must-be-panels-invite-speakers-study-finds. January 7, 2014.

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What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

Deirdre Breakenridge

She is also the social media chair for the NYU International Club and volunteers with the social media team for the PRSA Tri-State events and conferences. Sabrina joined HBO as an intern for her department in 2014 and they haven’t been able to get rid of her since.

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2015 State of the News Media Report

The Proactive Report

Podcast listening is on the rise , which could breathe new life into audio journalism. NPR’s podcast downloads alone grew 41% year over year, according to the company’s internal data. The percentage listening in 2015 was up two points over 2014 levels (15%). The evening news audience numbers were up slightly again in 2014.

Report 100
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Seriality (Context Matters)

Doctor Spin

Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. M/C Journal, 17, 110. Seriality and Persona.

Groups 52
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To facilitate relationships and build trust with internal and external stakeholders and communities. Public relations practitioners learn on the job if at all. Organisational Capabilities.

Publicity 167