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Public Relations Objectives

Doctor Spin

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Improve internal communications. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K.,

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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

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#EmbraceEquity: A Noble Goal That’s Also Good for Business

Stern + Associates

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. Building on her 2014 TED Talk , which struck a chord with audiences across the world and has been viewed more than two million times, she rejects the idea that it is up to women to make the change we need.

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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. June 4, 2014. January 7, 2014. https://www.insidehighered.com/news/2014/01/07/get-women-conference-panels-they-must-be-panels-invite-speakers-study-finds. January 7, 2014.

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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

Deirdre Breakenridge

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

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2015 State of the News Media Report

The Proactive Report

Podcast listening is on the rise , which could breathe new life into audio journalism. NPR’s podcast downloads alone grew 41% year over year, according to the company’s internal data. The percentage listening in 2015 was up two points over 2014 levels (15%). The evening news audience numbers were up slightly again in 2014.

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Meet the Media: Hannah Lutz, Reporter at Automotive News

Bianchi Biz Blog

How long have you been in journalism and how did you get started? I began my journalism career in 2014 as an intern at Automotive News. My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve?