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Just Like Bad PR, There’s Bad Journalism Out There

Ishmael's Corner

Which brings me to a recent episode of bad journalism, a USA Today feature with the headline, “7 Companies Outspend Apple on Innovation,” by Matt Krantz. of its revenue on R&D in the second calendar quarter of 2014. Uncategorized bad Journalism bad pr bad public relations contrarian storytelling' Apple spent just 4.3%

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The Best Business Storytelling Posts from 2014 (Part I)

Ishmael's Corner

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard :” If one believes the FT, brand journalism is ruining Western civilization. Spoiler alert: The tension dissipates.

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4 Brands Running Successful Brand Journalism Programs

Cision

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Read our free white paper! McDonald’s.

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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.

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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism. We may soon see this discipline taught in universities, but for now, journalists entering the field must learn about marketing, while marketers must gain a firm grasp of journalism. From Netflix, natch.

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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Why Owned Media is Key to the Future of PR.

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How to Segment Journalists By Social Media Use

Cision

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. The Global Social Journalism Study broke down these behaviors into six “Social Archetypes:”. Messengers. Architects. Conclusion.