Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching Media How To 150

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. Hope you’ll take a listen… SHOW NOTES – December 4, 2014. Black Friday outweighs Thanksgiving on social media, suggests Salesforce data”. The PR Win of 2014”.

Case Study 88

Case Study Social Media Study Media 88

NewsWhip

SEPTEMBER 26, 2019

First up, engagements to climate change content generally have fluctuated greatly in the past couple years, though it has been a public conversation generating millions of engagements per year as far back as 2014. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Social Media 127

Social Media Media Instagram Facebook 127

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. Social media has exposed you to an explosion of data.

Big Data 250

Big Data Data Education International 250

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market.

Social Media 83

Social Media Media Journalism Reputation 83

PR Job Coach

MAY 28, 2014

Author bios: Tori Randolph Terhune is an award-winning author, speaker, coach and public relations and social media professional. She is also the lead Public Relations Professor for the Department of Mass Communication and Journalism at California State University, Fresno -- a post she has held since 1999.

How To 219

How To Groups Engineering Twitter 219

Rock the Status Quo

OCTOBER 2, 2014

How To Do An Editorial Calendar Scour Most know what an editorial calendar is – an outline of what topics a blog, magazine or media outlet intends to cover for the year, and when it will run – giving PR pros a better chance of including their clients in relevant stories.

Wikipedia 205

Wikipedia Pitching Fashion System 205

Ishmael's Corner

AUGUST 24, 2014

Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism.

Leadership 164

Leadership Blogging Storytelling SEO 164

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use. Identifying a PR crisis. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Earned media continues to bring validity and impact brand and product reputation, but we now have controlled, or rather semi-controlled, media vehicles to integrate and leverage.

Automotive 245

Automotive Resources Consumer Strategy 245

Doctor Spin

FEBRUARY 7, 2025

Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. link] In Sartres existentialist framework, seriality describes a form of social collectivity. Media, search engines, and social media algorithms reinforce seriality. Social media platforms curate information flows, subtly creating group contexts.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Cision

MARCH 10, 2016

It used to be that an account executive only needed to build relationships with media outlets. Now there is a separate set of tastemakers on the Internet with often just as much reach as The Wall Street Journal who are just as valuable. Jeff Barrett (@BarrettAll) March 20, 2014. christine teigen (@chrissyteigen) March 23, 2014.

Instagram 96

Instagram Advertising Advertising Storytelling 96

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Marketing , 78 (1), 1-19.

Viral 120

Viral Journalism Advertising Advertising 120

Deirdre Breakenridge

NOVEMBER 8, 2015

As a PR student, I know the importance of social media so I used my personal social media accounts to engage with friends and influencers; retweeting and reposting the Pioneers in Skirts social media accounts whenever possible. I tweeted to anyone I thought would be interested in supporting the film. .

Film 150

Film Social Media Video Writing 150

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. teens said they ever used Snapchat in 2022–up from 41% in 2014-2015. 6 – Mainstream media’s days may be numbered.

Social Media 68

Social Media Media Video Facebook 68

5W PR

SEPTEMBER 27, 2019

One of the other big differences for public relations specialists in the corporate area is the promotion and branding of the company and/or its products to its main demographic and collaborating with their social media specialist toward that same end as well. Here’s some interesting and encouraging news.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Sword and the Script

MAY 11, 2019

There are other studies that have shown a more direct correlation between earned media on sales. Reaching a more engaged audience through more focused targeting efforts may improve the effectiveness of traditional earned media in driving sales.”. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML].

Study 162

Study Media Relations Media B2B 162

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S. However, it’s like social media was a decade ago.

Writing 211

Writing Communications Marketing B2B 211

Cision

MARCH 29, 2016

Of course email and social media have changed the ways and the hours that we are available in this way. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. .” Journal Of Business Communication , 44 (1), 59-95. Overfors, M.

Retail 120

Retail Pitching Print Writing 120

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. billion in 2014 to 6.3 How did you get your start in PR? billion in 2015. .

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Cision

NOVEMBER 1, 2016

My boss only wants media placements. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I developed the PESO model in 2014 based on the results I saw the approach earning for hundreds of clients throughout the years. My Boss Only Wants Media Placements.

How To 120

How To Software Analytics Google 120

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government International 105

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Newspapers 71

Newspapers Mobile Media Facebook 71

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis.

Technology 14

Technology Company Software Marketing 14

Shift Communications

JANUARY 28, 2019

Don’t just think about top tier (New York Times, Wall Street Journal, etc.), Owned media can be a powerful tool when it comes to giving people a reason to keep revisiting your site. Do a quick audit of what owned properties make sense for you – a blog , social media, etc. — for example, has ongoing contributors).

How To 89

How To Case Study Conference Web 89

NewsWhip

FEBRUARY 19, 2020

This is a different problem for brands, who normally have to face backlash in the wake of a crisis from their consumers via a social media firestorm. Katherine is a Content Strategist working at the confluence of journalism + marketing. Now, city governments are involved. Katherine Ellis.

Training 97

Training Branding Brand Fashion 97

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. 2,938 crore (~$473.8M) by the end of 2014. reading and traveling.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Ishmael's Corner

JANUARY 27, 2015

Exhibit A occurred on December 2, 2014 when the White House cracked the Techmeme Leaderboard , the algorithm-driven list of the most syndicated online “media properties” when it comes to covering the tech industry. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

NewsWhip

FEBRUARY 1, 2024

This shows the power that earned media still retains, especially compared to owned media, which has been distrusted since 2014. 54 ) Despite dips from 2015-2017 and again from 2021-2023, it’s now at its highest level of the past four years, and only one point down compared to 2014. Source: Edelman Trust Barometer, p.54

Government 88

Government Survey Technology Ethics 88

PR Conversations

OCTOBER 28, 2014

It’s the distance between declared and lived values that form the legitimacy gap and it is this space that the rapier of social media (and other media and forums) constantly probes and holds to account. She is editor-in-chief of the Journal of Communication Management. By Anne Gregory, PhD, FCIPR.

Leadership 111

Leadership Publicity Government Journalism 111

The Stalwart Blog

NOVEMBER 6, 2015

For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? Are there new sections? Has the editorial staff changed?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Lauri Pehar Borsh

FEBRUARY 13, 2014

By Richard Brownell | PR News Online 02/11/2014. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives.

Storytelling 83

Storytelling Branding Brand Corporate 83

Shift Communications

MARCH 6, 2015

Many of the experts facing these challenges head on were on hand at the 2014 FutureM Conference in Boston, an annual event where thousands of industry professionals converge to discuss the intersection of marketing integration and business innovation. Paul Roetzer : CEO, PR 20/20 and Author of “Marketing Performance Blueprint”.

eBook 60

eBook Marketing Interviews Big Data 60

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Mobile 52

Mobile Media Newspapers Local 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

MAY 30, 2018

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. What was your last PR job? Full time, nearly 22 years.

Apparel 106

Apparel Public Affairs Corporate Training 106