Onclusive

MAY 10, 2017

As of 2014, public relations professionals filled roughly 240,000 jobs. So far, there are more than 85 B2B services and platforms that help PR professionals do their jobs better, ranging from visual storytelling apps to tools for trend tracking. That said, here are 10 PR industry job trends, including some data sourced from the U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

NewsWhip

SEPTEMBER 26, 2019

First up, engagements to climate change content generally have fluctuated greatly in the past couple years, though it has been a public conversation generating millions of engagements per year as far back as 2014. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Social Media 127

Social Media Media Instagram Facebook 127

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Fortune Magazine Gets into the “PR” Business.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Wishing you a safe and happy holiday season.

Writing 211

Writing Communications Marketing B2B 211

Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. Or write about it.

Storytelling 60

Storytelling Blogging Corporate SEO 60

NewsWhip

FEBRUARY 19, 2020

If you’d like to better understand how to effectively espouse your brand’s diversity and inclusion values, take a look at NewsWhip Analytics , where you can see over-time trends as far back as 2014. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Training 97

Training Brand Branding Fashion 97

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Beyond PR

MARCH 14, 2016

Volandes formerly served as style director at the magazine since 2014 and held the same role at Departures magazine from 2007-2011. He most recently covered men’s fashion at The New York Times, T Magazine, The Wall Street Journal and The Cut. She first joined Town & Country in 2011 as jewelry and accessories director.

Fashion 40

Fashion Tourism Media Journalism 40

PR 20/20

FEBRUARY 6, 2020

Founded in 2010 and acquired by Google in 2014, DeepMind’s goal has always been to accelerate the field, and to research and build AI systems. He was also instrumental to HubSpot’s growth as its Chief Product Officer from 2011 to 2014. The creators: You know the Wall Street Journal, it’s one of the largest newspapers in the U.S.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis.

Radio 60

Radio Content Marketing Marketing Education 60

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 213

Marketing Content Marketing Data Social Media 213

Polaris

DECEMBER 14, 2014

Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Jayme got this book in journalism school, using it extensively throughout her Chicago agency days when she was an “upstart whippersnapper.”

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . 2014: Focusing on a Few 2014 Content Marketing Predictions. . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . 2020: 30 Pragmatic Marketing and PR Predictions for 2020. Image credit: Pixabay.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. and is a member of the Kappa Tau Alpha Journalism Honor Society.

Sports 0

Sports International Internal Leadership 0

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. ” What’s happening in public relations is happening right now in independent journalism. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. December 2013: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. All 160 episodes since July 2014. I’ve started a very specific gratitude journal. There is no boring if you tell your story right.” Hot off the printed press. Jab Jab, right hook. I’ve started commuting more.

Writing 84

Writing Google Meeting Airlines 84

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Top tip: Hashtag journalism Journalists seeking comment or information for articles post on Twitter using these hashtags. They are typically looking for information, case studies or comment.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. Vox launched in 2014, around the time ESPN acquired FiveThirtyEight, the data-explainer site run by Nate Silver. The downside is that Vox rarely breaks stories, so its information is mostly aggregated. A quick explainer on explainers.

Media 110

Media Journalism Content Marketing Education 110

PR Conversations

SEPTEMBER 18, 2014

This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR , associate professor at Mount Saint Vincent University. Public relations education now trumps journalism.

Study 99

Study Measurement Survey Education 99

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. By Christine Perkett.

Interviews 50

Interviews Communications Storytelling Marketing 50