Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Sword and the Script

DECEMBER 16, 2014

As for my own prediction, here’s what CMI found fit for print ( click here or image to enlarge ): I’d be interested in your views, so please feel free to sound off in the comments. Focusing on a Few 2014 Content Marketing Predictions. Content marketing as a minimum barrier to entry. Photo credit: Flickr, Rob Shenk ; CC BY-SA 2.0.

Content Marketing 126

Content Marketing Marketing Writing Infographics 126

Cision

AUGUST 17, 2015

The order of most to least trusted remained the same in 2014 and 2015: NGOs. Consequently, you don’t need to affect trust through the sheer economic privilege of possessing the resources to print more paper. Government. Trust in CEOs continued to decline, reaching a new all-time low. Search engines have democratized content.

Study 120

Study Engineering Mobile Crisis 120

Sword and the Script

JULY 28, 2020

Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ). At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. In 2013 it shuttered after 30 years.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. Between 2012 and 2014, organic social reach dropped from 16% to 6% –and wise PR counselors know they have to bite the “paid” bullet if they wanted to maximize social content.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

Technology 14

Technology Company Software Marketing 14

Waxing UnLyrical

DECEMBER 11, 2013

2,938 crore (~$473.8M) by the end of 2014. Today, simply getting a news release online is of not much value to Indian clients as opposed to a good spread of print coverage. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938 Ad spending on social media has shot up from Rs.94 94 crore (~ $15.1M) in FY 2012 to Rs.300

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Cision

JULY 14, 2016

We started the relationship with the museum in 2014 on a project basis, organizing a trio of A-list travel writers to visit for feature coverage in target outlets. I have some international clients who believe solely in print media wins and do not put enough value into online outlets and the role social media plays today in North America.

Travel 120

Travel Agriculture Tourism Internal 120

ISEBOX

MAY 16, 2016

She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Shift Communications

APRIL 21, 2015

Geoffrey Moore himself, the creator of Crossing the Chasm, spoke about this being the year for Big Data in his talk at Strata 2014 about one year ago. This is particularly true for smart machines, IoT, 3D printing and wearables.”. If Gartner is right, marketers will be driven right alongside the rest of the business.

B2B 60

B2B Data Big Data Marketing 60

Melissa Agnes

OCTOBER 16, 2014

It seems so long ago that I was at EMI and working on my Masters (Confidential personal correspondence, 2014) 2. 1 (Printed in Wikipedia, “Lorne M. Retrieved September 2, 2014. I never knew I would have so much experience in such a short amount of time. Now we leave it to you. References. Retrieved 2009-11-07.

Education 100

Education Government Crisis Management Crisis 100

Practical Law Construction

SEPTEMBER 29, 2020

million with a “reasonable prospect of success” This was in June 2014. The judge notes that the liquidators could not find the court order that gave them the right to see documents about Erith’s final account with BAM, and that only happened in 2014, and was undoubtedly quite an important document.

Construction 72

Construction Print Groups Examples 72

Contently - Strategy

JULY 22, 2021

A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

Travel 76

Travel Hotels Storytelling Content Marketing 76

Sword and the Script

APRIL 1, 2017

Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. When marketers pile into digital, maybe print is worth a second look. More recently, fake news has laid the groundwork for a new-found trust in advertising.

Advertising 67

Advertising Advertising Print Study 67

Ishmael's Corner

FEBRUARY 18, 2015

Paid search has essentially given Google a license to print money to the tune of about $45 billion in 2014. If a company makes software for shipping packages, and the same company wants a paid ad to appear for the term [online shipping software], the mere action of clicking on the ad qualifies the person as a sales prospect.

SEO 60

SEO Software Advertising Advertising 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Television Radio 60

Sword and the Script

APRIL 24, 2018

The graphic shows how one dollar invested in small cap stocks in 1926 was worth more than $27,000 by 2014. In the book Killing Marketing , one of the authors describes three pillars of across a) digital b) print and c) events. In what seemed out of the blue to many readers, the publication announced it would shutter in 2014.

Content Marketing 64

Content Marketing Financial Marketing Banking 64

PRSay

MAY 5, 2016

The process continued leading up to, during, and following the 2014 Winter Games in Sochi, and since then, has transitioned to the proactive outreach and execution stage of our strategic PR efforts for Rio 2016.

Sports 60

Sports Pitching Print Local 60

Sword and the Script

DECEMBER 5, 2017

Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). It’s worth noting I wrote a fairly extensive piece about Rainbow Play Systems in 2014, several years before Killing Marketing was published: Marketing as a Bona Fide Profit Center.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Beyond PR

OCTOBER 13, 2016

One detail that you will read in the full report ( You can order a printed copy here) – PowerPoint-based investor presentations are the top content hunted by Wall Street. In 2014, we published an updated study. Make sure yours are easy to find.

Study 40

Study Retail Print Survey 40

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. Its simplicity is compelling.

Media 103

Media How To Advertising Advertising 103

PR Conversations

APRIL 24, 2018

Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. Currently chair of the Global Alliance for Public Relations and Communication Management, earlier he served in this role (2008 to 2014) for DIRCOM, the leading professional body in the corporate communications sector in Spain.

Journalism 79

Journalism Ethics Film Construction 79

Norton's Notes

NOVEMBER 22, 2014

Earlier this week it was announced that the CIPR is to cease it’s arrangement with PR Week after December 2014. Owned digital media is one thing but many members (wrongly) saw a printed magazine (PR Week) as the only intrinsic benefit of being a CIPR member and numbers could be at risk here.

Journalism 44

Journalism Print Industry Leadership 44

Communications Conversations

MAY 30, 2018

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. What was your last PR job?

Apparel 106

Apparel Public Affairs Corporate Training 106

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. It truly is an exciting time to be a story teller in today’s media landscape as there is no limit to the news cycle now and it continues to evolve each day.

Storytelling 60

Storytelling Social Media Sports Strategy 60

MaccaPR

FEBRUARY 11, 2016

The first TV spot was a major win for Cheerios and led to a 2014 Super Bowl spot. From film to print and a digital hub, the “I WILL WHAT I WANT” campaign shows Misty and other inspiring female athletes tuning out society’s prejudices to reach their dreams. Like A Girl" - Always.

Branding 48

Branding Brand Marketing Film 48

Mindful Marketing

AUGUST 9, 2018

Jayson DeMers describes such situations in a 2014 Forbes article : “The danger in using photos of individuals for your online marketing purposes is that your efforts could be seen as commercial. She’s an entrepreneur employing visual and verbal accounts of others to advance her business interests.

Social Media 50

Social Media Airlines Privacy Media 50

Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014. Top Takeaways From NRF.

Web 40

Web Twitter Retail Print 40

Burrelles Fresh Ideas

JULY 17, 2023

A 2014 study on media usage and ad exposure revealed a typical adult’s daily media consumption was nearly 10 hours. In addition to comprehensive media monitoring services, Burrelles offers access to an immense global database of print, online, and broadcast journalists, influencers, bloggers, freelancers and analysts.

Pitching 54

Pitching Media Media Relations Writing 54

Waxing UnLyrical

NOVEMBER 4, 2015

As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. Martin is a member of the South by Southwest Interactive Advisory Board and a 2014 mentor; is chair-elect of PRSA Counselors Academy’s executive committee; and past-president of CPRS Toronto.

Mobile 40

Mobile Film Media Training Video 40

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This program does for podcasts, what native ads have done for online print. This Morning with Gordon Deal. (~30 30 minute daily program).

Radio 60

Radio Content Marketing Marketing Education 60

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. In 2014, three researchers from MIT, edX, and the University of Rochester studied 128,000 students learning through MOOCs. Here are the five biggest trends you need to know. [If ” There are only 214 million for “b2b software.”

B2B 74

B2B Content Marketing Trends Marketing 74

Norton's Notes

NOVEMBER 22, 2014

Earlier this week it was announced that the CIPR is to cease it’s arrangement with PR Week after December 2014. Owned digital media is one thing but many members (wrongly) saw a printed magazine (PR Week) as the only intrinsic benefit of being a CIPR member and numbers could be at risk here.

Journalism 28

Journalism Print Industry Leadership 28

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. million people in 2014 , with the Census Bureau projecting it will increase to 119 million by 2060. Multichannel strategies, though, are like nesting dolls. DON’T Overlook Multicultural.

Strategy 40

Strategy Media Radio How To 40

PR Conversations

JULY 20, 2015

Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. From an industry perspective, my most-valued confidences were artist disclosures about how much they valued (or not) various print and online theatre publications. The social Fringe community. 100% of the ticket price is returned to artists.

Community 40

Community Print Twitter Creativity 40

Flatiron Communications

NOVEMBER 7, 2015

If you hadn’t heard, the former “Gray Lady,” a name derived from the color (or lack thereof) of its newsprint, just distributed one million Google Cardboard VR viewers to subscribers of its Sunday print edition. It coincided with the publication of a VR-enabled, multi-media story titled “The Displaced.”

Newspapers 28

Newspapers Film Journalism Web 28