Sword and the Script

MAY 10, 2016

billion in ad spend waste in 2015, according to a new report.”. billion in ad spend waste in 2015, according to a new report.”. As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? Native ads?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Content Marketing Lesson #2: Showcase stellar examples.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

DECEMBER 15, 2015

Joe Pulizzi has often noted there are two choices in content marketing – build and audience or buy one. This generally means interrupting people with advertising while they are engaging in content they actually want to read or view (ala Grantland). — Frank Strong (@Frank_Strong) December 9, 2015.

Content Marketing 60

Content Marketing Marketing Retail Web 60

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Branding, Social Media, Marketing, PR & Professional Coach. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

JANUARY 5, 2015

The new SEO is earning links from credible sources, powered by great content and high engagement with your niche’s influencers. The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. Christopher S.

Marketing 60

Marketing SEO Advertising Advertising 60

Sword and the Script

DECEMBER 10, 2019

5) Marketers will slow down. The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 7) Larger investments in SDRs and product marketing.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Cision

SEPTEMBER 15, 2015

With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video. Michelle Sedas (@MichelleSedas) September 10, 2015. Cision (@Cision) September 10, 2015.

Viral 120

Viral Video YouTube Examples 120

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 213

Marketing Content Marketing Data Social Media 213

Shift Communications

JULY 31, 2015

For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. LinkedIn is thus shifting more of its portfolio of marketing solutions away from straight display to native content marketing and its lead generation solution, Lead Accelerator.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

MaccaPR

JANUARY 11, 2016

Now that our MaccaPR blog is heading into its fourth year, come with us as we revisit the most successful posts of 2015. Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S. advertising, PR and marketing managers are African-American? percent of U.S. percent of U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Stephen Waddington

MAY 9, 2017

We caught up with the International Paralympic Committee media and communications director Craig Spence at the 21st Croatian Public Relations Association conference and Sarah tackled the topic of public relations as a management discipline versus a form of content marketing. Student support. Get in early and make considered pitches.

Conference 108

Conference Ethics Advertising Advertising 108

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. So a good first impression of your content may cause self-perpetuation of sharing behavior.

Viral 120

Viral Journalism Advertising Advertising 120

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Finally, 2024 also brings another U.S.

Writing 211

Writing Communications Marketing B2B 211

Shift Communications

AUGUST 12, 2015

Given the audience size and search power of YouTube, it’s vital to leverage the channel in your content plans just like you do Twitter, LinkedIn, etc. Through the ability to set specific geo thresholds and key word triggers, online advertising is within everyone’s reach and budget. AdWords has evolved for legitimate mass appeal.

Mobile 60

Mobile Strategy SEO YouTube 60

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” Robert Rose, Chief Strategy Officer, Content Marketing Institute. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Facebook Groups Reputation 100

The Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl. Content Marketing Online PR digital PR likeagirl mcdonalds.

Social Media 100

Social Media Digital PR Media YouTube 100

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Content creation and management claims the second largest share of the budget.

Industry 100

Industry Digital PR Training Education 100

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Advertising Age Online. Mobile Marketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. Facebook Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

MARCH 11, 2017

The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? One of the primary reasons I believe businesses struggle with content marketing is that they are too reliant on best practice, and not thinking enough about being different. Talk to Us!

Tools 74

Tools Marketing Advertising Advertising 74

Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. Words and Pictures – the Batman and Robin of Content Marketing . ” 5. Based in the Washington, D.C.,

Storytelling 0

Storytelling Video Leadership Writing 0

Sword and the Script

JANUARY 20, 2015

Marketers disagree on needs and metrics – but appear to be doubling down on s ocial media advertising and mobile marketing. That’s according to the new 2015 State of Marketing Report which Salesforce recently published. Social advertising will get competitive. . Email is still the killer app. .

Marketing 60

Marketing Mobile Survey Advertising 60

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. LinkedIn Pulse creates a new kind of marketing unlike Facebook or Twitter.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

MARCH 6, 2018

Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017. ” I’ve never run an advertising holdings company before, but this seems to me, a sure-fire way to sow discontent among the ranks. And the 2015 numbers. 3) The gender gap in PR salaries. Why stop there? Talk to Us

Survey 124

Survey Agency Report Corporate 124

Bad Pitch Blog

DECEMBER 15, 2014

It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. So consider some small, medium and large ways you can improve yourself in 2015. Even more relevant is Google''s Primer App. Game Over or Game On?

Newspapers 77

Newspapers Customer Service Google Journalism 77

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Marketing Revenue. Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. Fortunately for LinkedIn, its revenue streams are more diverse than just advertising.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

MARCH 10, 2015

This update doesn’t just hit deceptive headlines, it also impacts common formats of content that brands would use, such as having links in text status updates above photos. January 2015 : Facebook reduces post visibility for Pages with overly promotional content and for Page posts that are flagged as misleading or deceitful.

Facebook 60

Facebook Advertising Advertising Technology 60

Cision

AUGUST 31, 2015

Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Meerkat was launched in February 2015 and gained a lot of buzz at South by Southwest the following month. Engagement – People who are logged onto Meerkat can interact with your content.

Video 120

Video Mobile YouTube Enterprise 120

Bianchi Biz Blog

JUNE 14, 2023

We at Bianchi Public Relations, a trusted name and hyper-focused specialist in the auto supplier sector for more than 30 years industry, recognize that sometimes clients need a broader range of synergistic content marketing services than we have offered. a full-service integrated marketing communications firm.

Mobile 74

Mobile Automotive Brand Branding 74

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. More important than word choice may be the emotions around the content that you present to your publics. ” – Psychology Today, August 2015. Test the unintuitive.

Writing 144

Writing Study Viral Consumer 144

Flatiron Communications

MAY 20, 2015

Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Q6) What’s the difference between sponsored content and native advertising? ” Who is his replacement?

Journalism 28

Journalism Radio Report Advertising 28

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Content marketing is maturing slowly and steadily. About half of all respondents label their content marketing maturity as either “high performance engine” (12%) or “steadily paced and planned (34%).

Survey 60

Survey Content Marketing Report Corporate 60

5W PR

JULY 22, 2019

From 2010 to 2015, total US e-commerce retail sales grew by almost $1 billion to $263.3 While it makes sense to purchase your domain early and throw up a “Coming Soon” page, avoid a big reveal until you lay the substantial groundwork, such as working out your SEO, content marketing, social media, and paid advertising strategy.

How To 68

How To Social Media Retail Technology 68