The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. The digital PR agency has a bright future.

Industry 100

Industry Digital PR Training Education 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. 3) Native advertising risking non-compliance. Is your PR agency bring creative ideas to the table? Talk to Us!

Tools 74

Tools Marketing Advertising Advertising 74

5W PR

APRIL 8, 2021

To help give some actionable advice for you today – we have compiled 10 quick tips to best leverage the press release in 2015. Its purpose is not to advertise a product even though that would be a great byproduct. How to Write the Best Press Release? Newsworthy. Is the topic of your press release really newsworthy?

Engineering 128

Engineering Writing Social Media Report 128

Solo PR Pro

AUGUST 30, 2016

Without a doubt, one of the biggest and most common mistakes that brands make when it comes to Facebook Advertising is choosing the wrong campaign objective from the start. She is a digital marketing specialist, marketing instructor and curriculum architect at the Startup Institute and an adjunct professor at The City College of New York.

Facebook 55

Facebook Advertising Advertising Course 55

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 5) March 23, 2015: Viralheat. TBT any #pr #publicrelations pro’s remember the fun of these??

Technology 14

Technology Company Software Marketing 14

Buzzstream

MAY 2, 2024

Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. What should digital PRs know about internal linking? Yeah I do think digital PR is is a great link building strategy. Our methodology was always let’s create one of these pieces of content for digital PR.

International 118

International Internal Insurance Insurance 118

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Solo PR Pro

APRIL 26, 2016

Jennifer had always been a Facebook wiz, and in the years that followed she further strengthened her prowess in social media advertising and analytics (as well as other offerings). She became my go-to resource for questions on this topic – the student had become the master. Kellye and Jennifer re-enact their high-five at FPRA.

International 40

International Internal Conference Energy 40

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. We see many PR teams trying to get a bigger piece by expanding their skills. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training. From the PRCA Digital PR Report 2015.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

“Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. ” #36: Alex Yong (New York).

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 10, 2024

Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. have signaled a return to advertising on the platform. Trends in advertising made the timing perfect too. Advertising spend has shifted to digital media at the expense of traditional trade publications and many started to shutter.

Marketing 216

Marketing Content Marketing Data Pitching 216

Norton's Notes

MARCH 6, 2017

On the topic of convergence, I believe that the boundaries separating public relations, marketing and advertising are fading by the minute. As times have changed, most PR consultancies now incorporate services such as video, photography, social media, SEO and advertising. That’s not for me to decide.

Publicity 43

Publicity Construction Advertising Advertising 43