Cision

FEBRUARY 1, 2016

Facebook Events is a feature that has been around for a long time and that got a major overhaul at the end of 2015. In 2015, reviews started to display more prominently for businesses on Facebook and in late 2015 the search feature significantly improved discoverability. Things have changed a lot since then.

Facebook 48

Facebook Video Groups Creativity 48

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. One tactic that supports that positioning is a thought leadership event. Brands must earn the trust of customers, and that’s where good PR can play a role.

Education 120

Education Leadership Viral Consumer 120

PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships.

Interviews 120

Interviews Agency Advertising Advertising 120

Waxing UnLyrical

DECEMBER 14, 2015

Thought Leadership: Wise Thoughts from Wide Experience. Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. What were your favorite WUL guest posts in 2015? ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Shift Communications

MAY 1, 2015

Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. Most advertisers are stuck with the old LinkedIn self serve ads and sponsored posts; the former underperform other forms of display advertising. Fortunately for LinkedIn, its revenue streams are more diverse than just advertising.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. 3) Native advertising risking non-compliance. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Scalice suggests that I found useful. Talk to Us!

Tools 74

Tools Marketing Advertising Advertising 74

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. African American, 2.6% Asian American, and 5.7% Hispanic American.

Agency 100

Agency How To Survey Employee 100

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Amit Seru, Working Paper 23288, [link].

Banking 79

Banking Financial Advertising Advertising 79

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. So what was your favorite campaign? And, of course, Weber Shandwick that is everywhere!””.

Agency 97

Agency Interviews Film Advertising 97

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Doug reiterated this last point when I asked him for his take on thought leadership in the media. Now that we’re almost halfway through 2015, you can see he was right.

Leadership 40

Leadership Report Media Video 40

Sword and the Script

MARCH 6, 2018

If thought leadership and reputation are valuable to a business, then it’s worth investing in the growth of such assets. ” I’ve never run an advertising holdings company before, but this seems to me, a sure-fire way to sow discontent among the ranks. And the 2015 numbers. while the mean gap was 25.5%.”

Survey 124

Survey Agency Report Corporate 124

Sword and the Script

SEPTEMBER 25, 2018

The CMO Survey hasn’t reported growth of less than 5% since late 2015. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. Marketing shops plan to expand marketing hiring by4% in the next year. the composition of that spend is changing.”.

Survey 99

Survey Marketing Exercises Study 99

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 211

Writing Communications Marketing B2B 211

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. What’s driven the convergence of PR + marketing + advertising? Don’t confuse urban and rural poverty. Social media. PRSAPESO #PRSAICON.

Social Media 120

Social Media Conference Media Corporate 120

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Presspage

AUGUST 15, 2017

thought leadership. Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack. contributors.

Technology 115

Technology Big Data Video Data 115

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. After all, this was an advertising panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. Where is she now? Where is she now?

Marketing 60

Marketing Leadership Creativity International 60

Solo PR Pro

FEBRUARY 26, 2015

On the fourth Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Do you do any advertising (print and online)? What tools/methods do you use?

Print 40

Print Meeting Leadership Twitter 40

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Takeaway: This is the problem that has nagged advertising for ages. If you enjoyed this post, you might also like: B2B Customers Want Thought Leadership. by Frank Strong. Lacks relevance.

Survey 60

Survey Content Marketing Report Corporate 60

MaccaPR

SEPTEMBER 10, 2015

I'm on assignment from Maccabee (yes, that's me in the photo below) to learn more about how some of HubSpot's 15,000 customers are using the discipline of inbound marketing to pull visitors (potential prospects, clients and customers) in, rather than having to push out with traditional tactics like advertising to gain prospects' attention.

Marketing 48

Marketing International Internal Mobile 48

Communications Conversations

MAY 13, 2015

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. Freberg for the PR professors on Twitter list! ). Bigger the better, right? University.

Groups 60

Groups International Internal Conference 60

Mindful Marketing

SEPTEMBER 11, 2015

We like to say that we can handle any type of communications need a client has, ranging from overall strategy, to message development, public relations, thought leadership, internal communications, social media programs and content development. 9) What is next for you for the remainder of 2015? And no, I’m not kidding. (9)

Marketing 50

Marketing Wireless Software Journalism 50

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

PR Conversations

MARCH 19, 2015

The Museum of Public Relations scheduled an event for late March 2015, at Manhattan’s Baruch College / CUNY Newman Library (where the books and artifacts of the museum are currently situated), anticipated to be a critical and topical public assessment of the PR profession or at least key components of its North American body of knowledge.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

The Museum of Public Relations scheduled an event for late March 2015, at Manhattan’s Baruch College/CUNY Newman Library (where the books and artifacts of the museum are currently situated), anticipated to be a critical and topical public assessment of the PR profession or at least key components of its North American body of knowledge.

System 40

System Construction Public Affairs Publicity 40

Buzzstream

MAY 2, 2024

Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. And so on, we’re a small startup without like huge advertising budgets. Is LinkedIn something you recommend investing in for founders, CEOs, and leadership? And you didn’t want to internally link from one silo to another silo.

International 118

International Internal Insurance Insurance 118

Waxing UnLyrical

AUGUST 7, 2015

How to get off your ass and start blogging , August 2015: 5 comments. And that reach is having as big an impact, if not bigger , in terms of visibility, thought leadership, positioning, and business opportunities. For example, take these two posts by Mark Schaefer , indisputably an A-lister. Does blogging still matter?

Measurement 40

Measurement System Blogging Facebook 40

Doctor Spin

APRIL 17, 2023

The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. David should leverage the surprise element and not advertise his advantage beforehand. Please support my blog by sharing it with other PR- and communication professionals. McGraw-Hill Education.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. After all, affecting change is much about leadership and sharing a clear vision. Visual by LeaderShip Solutions. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training. Belbin team roles.

How To 60

How To Software System Employee 60

Journalistics

MARCH 18, 2016

It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be. 22. “One use of social media is to help you calm down senior leadership. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Journalistics

MARCH 18, 2016

It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be. 22. “One use of social media is to help you calm down senior leadership. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. A reset on advertising spend. Justin Goldstein , President & Founder, Press Record Communications.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. The trend is moving in this direction.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement.

Sports 0

Sports International Internal Leadership 0

MaccaPR

AUGUST 26, 2015

Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula. A photo posted by Ben & Jerry's (@benandjerrys) on Jul 31, 2015 at 9:03am PDT. Wells Fargo 's 11 museums across the U.S

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

OCTOBER 14, 2015

As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. 3) Search engine visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48