Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Facebook 40

Bad Pitch Blog

DECEMBER 15, 2014

It''s ironic to note the math of an algorithm is being used to generate the words of a newspaper article -- 108 of them in the above example. It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. Even more relevant is Google''s Primer App.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. In late 2015, Microsoft rolled out Skype Translator. Poor images won’t get picked-up on covers of big newspapers.”. “We are bombarded with information. By the time you get to the office, you’ve been bombarded thousands of times. Steve says it goes a long way.

Storytelling 120

Storytelling Skype Energy Software 120

5W PR

APRIL 8, 2021

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. To help give some actionable advice for you today – we have compiled 10 quick tips to best leverage the press release in 2015. How to Write the Best Press Release?

Engineering 128

Engineering Writing Social Media Report 128

Mindful Marketing

AUGUST 5, 2023

.” – AdAge “I am concerned that Musk will continue to make random changes to the platform, either alienating more casual users of the service who tend to be people my company would market to, or change the advertising tools that allow us to target users.”

Twitter 102

Twitter Consumer Newspapers Social Media 102

Beyond PR

FEBRUARY 13, 2018

Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 2015 marked a dramatic increase in the number of African American high school graduates attending college at 70.9 In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers.

Television 72

Television Education Groups Community 72

Mark My Words

DECEMBER 3, 2020

Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans. But many were surprised to see an advert for the fragrance, featuring Depp playing a guitar, being shown on TV during The Great British Bake Off this week. “We

Fashion 60

Fashion Film Newspapers Advertising 60

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Influencer marketing is messy In 2018, the Advertising Standards Authority (ASA) received 352 complaints about influencers. Trust in the news has fallen 11% since 2015. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Communications Conversations

JULY 20, 2015

I read the newspaper. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. Was this really written in 2015? Like many of you, I read a decent amount during the day. I read emails. I read news sites. And I read blogs. I use Feedly to aggregate all the blogs I read. And social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Mindful Marketing

SEPTEMBER 11, 2015

I’ve always been a news junkie – my mother instilled a love of the news in me at an early age by always having newspapers and weekly magazines around the house. 9) What is next for you for the remainder of 2015? 7) What blogs or publications do you follow regularly? 7) What blogs or publications do you follow regularly?

Marketing 50

Marketing Wireless Software Journalism 50

Communications Conversations

MAY 13, 2015

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. Nominated by Dr. Tom Grier, Winona St.

Groups 60

Groups International Internal Conference 60

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues. So, overall takeaways?

Leadership 40

Leadership Report Media Video 40

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend.

Marketing 213

Marketing Content Marketing Data Social Media 213

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. photo credit: “BS” on newspaper box via photopin (license).

Media Relations 60

Media Relations Media Newspapers Print 60

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. In Spring 2015, her passions for food and travel led her to study abroad in Barcelona, and she hopes to return one day.

Sports 0

Sports International Internal Leadership 0

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." A photo posted by Ben & Jerry's (@benandjerrys) on Jul 31, 2015 at 9:03am PDT. Wells Fargo 's 11 museums across the U.S

Corporate 48

Corporate Examples Storytelling Brand 48

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibit A: The Death Knell of “Advertising’? What is even worse is that I know the people who are making it now that I’m going to hate it.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48