Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.

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Employee Data-Driven PR Communications Software 60

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs.

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Shift Communications

JANUARY 25, 2016

This often means using data about our current market or audience to create a model. A simple example may be an analysis of engagement for a brand’s 2015 social content, revealing what types of posts earned the most attention. A model is simply a substitute for reality that we can use to better understand the real thing.

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Content Marketing System Google Data 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. More importantly, social media gives you a chance to get the image of your business out there in the world – the image that YOU want for the brand. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. More importantly, social media gives you a chance to get the image of your business out there in the world – the image that YOU want for the brand. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. More importantly, social media gives you a chance to get the image of your business out there in the world – the image that YOU want for the brand. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

JUNE 15, 2015

SHIFT examined the social media engagement of posts from the Fortune 10 companies over the last year, June 15, 2014 – June 14, 2015: Apple. Where a brand had more than one social media page or profile, we chose the page with the largest audience. Berkshire Hathaway. Exxon Mobil. Ford Motor Company. General Electric. Phillips 66.

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Social Media Media Facebook Policies 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 Are you ready for this level of technology?

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Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 Are you ready for this level of technology?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 Are you ready for this level of technology?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

SEPTEMBER 20, 2017

I can’t recall a single brand or product on any recent drive. The example brand and product above, Squatty Potty, is more than 7 years old. An unimpactful impression is one in which there was no change to awareness or perception. For example, I drive past billboards and advertisements every morning on my commute to work.

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Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

I can’t recall a single brand or product on any recent drive. The example brand and product above, Squatty Potty, is more than 5 years old. An unimpactful impression is one in which there was no change to awareness or perception. For example, I drive past billboards and advertisements every morning on the commute to work.

Analytics 60

Analytics Measurement Software Advertising 60