Cision

MAY 17, 2016

A recent survey from digital communications platform ISEBOX reveals why journalists are unsatisfied with the resources communication professionals provide. Cision’s 2016 State of the Media Report echoes this sentiment with 42 percent of respondents saying communication professionals need to improve on providing information.

Survey 180

Survey Infographics Meeting Journalism 180

Ishmael's Corner

FEBRUARY 14, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Bureau of Labor Statistics puts the number of people working in PR at 218,910 (as of May 2015). Others communicate with the finesse of a carnival barker. Some of these folks are extraordinary.

Journalism 64

Journalism Storytelling Communications Publicity 64

Deirdre Breakenridge

APRIL 13, 2015

Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. The 2015 PRESSfeed Media Trends and Online Newsroom Study shows that only 30% of the Fortune 100, 10% of the Fortune 500 and a scant 5% of the Inc. And they expect to use “much more” in the next year.

Video 150

Video Trends Radio Newspapers 150

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. Traditional journalism’s inherent benefits should always be considered when engaging in a content marketing tactic. Credibility.

Content Marketing 120

Content Marketing Marketing Radio Media 120

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . 2009; Ragas, Uysal & Culp, 2015). In support of this view, Meng et al.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

Cision

MARCH 3, 2016

The infographic, inspired by the results, shows some of the highlights of the report, including the top trends in journalism, a look at how reporters use social and what skills communicators need to improve. More than half of journalists use social to source stories. Periscope launching to join the ranks of Meerkat and Stream.

Infographics 120

Infographics Media Journalism Survey 120

Cision

MARCH 29, 2016

If you can conclude anything from the passage above it’s the quality of problems for communication professionals has changed in the last 40 years. Our limits today are of attention rather than of resource, and press releases are one of many different communication channels that you have to deal with. Brutal Honesty. ” 4.

Retail 120

Retail Pitching Print Writing 120

Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles. Want to see how journalism is changing? Conclusion. Click here!

Journalism 120

Journalism Facebook Social Media Consumer 120

ImPRessions - Crenshaw Communications

JULY 18, 2018

We at Crenshaw Communications do not have a “tips & tricks” section, but we do offer headshots – simply to put a name to a face. On the more nefarious front, in 2015 Columbia Journalism Review uncovered a company called NewsBios that sold reporter dossiers to PR pros.

Interviews 136

Interviews Construction Report Journalism 136

Doctor Spin

FEBRUARY 7, 2025

Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. Heres how to define publics in public relations: Publics = psychographic segments ( who ) with similar communication behaviours ( how ) formed around specific issues ( why ) impacting a brand (to whom). 2015, June 11). M/C Journal, 17, 110. 2015, June 11).

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Presspage

FEBRUARY 6, 2018

The Fort Worth based hospital’s brand journalism strategy has direct bottom line impact as its stories made one Detroit family decide to fly cross country for surgery after reading an impactful story on Checkupnewsroom.com. ” The article scored very high on reader engagement with over 800 comments and thousands of shares.

Examples 87

Examples Strategy Communications System 87

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.” “Serious Sway.”

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Liz Sabatiuk (@mobilia5) August 27, 2015. Crises communications – it’s not a ? xpotomac15 — Jon-Mikel Bailey (@JonMikelBailey) August 27, 2015. Create Many Versions.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Mark Hopkins : With our old newsroom there was a total of 11,588 hits in 2015.

Healthcare 137

Healthcare Journalism Local System 137

Shift Communications

NOVEMBER 21, 2014

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. Integration counts. Scott Monty. EVP, Strategy. Facebook'

Facebook 167

Facebook Real Estate Analytics Report 167

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. measurepr. Not always a good thing.

Internal 40

Internal International Communications Measurement 40

Cision

FEBRUARY 16, 2016

respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. While multimedia news stories are often created in-house, communication professionals could be proactive by providing photos and videos when pitching reporters. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Onclusive

MAY 10, 2017

In 2015, the median annual income for a PR specialist was $56,770. Companies such as Iris PR and Vidyard are giving PR professionals and communications experts data sets and analytics tools that help them understand which messages are resonating with customers and prospects. The median annual income across all U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Here are three tips to help you master the chemistry of successful pitching.

Pitching 120

Pitching Report Social Media Measurement 120

Communications Conversations

NOVEMBER 12, 2020

But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. I was attracted by FMSC’s need for a solid communication infrastructure. But journalism does addict you to quick results and to working alone. Do you ever regret it?

Publicity 174

Publicity Leadership Corporate Agency 174

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) As publisher@commPRO the mission=empower our community thru content. content!), Steve’s slide.

Measurement 40

Measurement Journalism Video Community 40

Presspage

FEBRUARY 20, 2018

Ohio Health The Ohio based healthcare organization's editorial philosophy and communications workflow is a stellar example of how to run your organization's online newsroom. Within the first year, their total viewership jumped from 11,588 visits in 2015 to 114,697 visits the next full year on their new PressPage newsroom.

Healthcare 89

Healthcare Branding Brand System 89

Cision

APRIL 4, 2016

What I want to do with this post is to explore what research has been done that can help content marketers and communication professionals better understand how content goes viral. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171. Journal Of Marketing , 78 (1), 1-19.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Journal. Advertising Age Online. MarketingProfs.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

Time magazine named her one of the 100 Most Influential People of 2015. But the story started to fray after the Wall Street Journal reported that, in contrast to the innovative promise of the fingerprick, Theranos was using the same technology as conventional labs for all but one of its blood tests.

Chemicals 120

Chemicals Healthcare Technology Policies 120

Cision

SEPTEMBER 17, 2015

— Colleen Kelly (@FamilyTravelCK) September 16, 2015. She was previously a business reporter at Detroit News, The Plain Dealer, the Palm Beach Post and the Orlando Business Journal. Get to Know How Reporters Prefer to Communicate. Great views of #Chicago from #HAROconnects event. Thanks, @Cision ! We’re reporters.”.

Pitching 120

Pitching Report Insurance Insurance 120

Ishmael's Corner

AUGUST 23, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. Now, two plus years later, let’s revisit those.more.

Storytelling 84

Storytelling Industry Communications Publicity 84

Solo PR Pro

OCTOBER 5, 2021

You could say Doug Levy was born to work in the media and communications industry. After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. In 2000, he jumped the fence to take a communications-focused role at global PR agency FleishmanHillard. From journalist to PR pro.

Meeting 96

Meeting Handbook Newspapers Government 96

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Scipps School of Journalism at Ohio University.

Conference 40

Conference Community Small Business Storytelling 40

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. We’ve maintained our capacity to deliver quality journalism, reached a whole new audience and dominate in digital.” We turned to The Washington Post , the D.C.

Newspapers 120

Newspapers Print Mobile Pitching 120

Communications Conversations

JUNE 4, 2015

In this episode of the Talking Points Podcast, Kevin and I discuss Mary Meeker’s Internet Trends Report, KFC’s new Twitter strategy, and why everyone should throw their current crisis communications plans in the trash. SHOW NOTES – June 4, 2015. “2015 Internet Trends Report” [link].

Mobile 60

Mobile Crisis Communications Crisis Trends 60

Presspage

MAY 8, 2017

Alton Towers, a British theme park, provided a commendable example of this through its handling of a crisis in July 2015. After two women were injured on one of their rollercoasters, the organization proactively communicated to the press, offering any kind of assistance the women or their families needed. Speedskating's Struggles."

Crisis 102

Crisis Crisis Management Crisis Communications International 102

Cision

FEBRUARY 22, 2016

The intention of this piece was to share with you the three most important words that you can use in your communications. In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. ” One study in the Journal of Consumer Research offers a strategy to mitigate this: consistency.

Writing 144

Writing Study Viral Consumer 144

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Communications Conversations

MAY 7, 2015

Since none of us have gotten to the spots we are today without a little help, Kevin and I thought we’d give back and dole out a few pieces of advice for this year’s PR and journalism grads in this edition of the Talking Points Podcast. SHOW NOTES – May 7, 2015. Quantify Your Efforts to Communicate Success”.

Journalism 60

Journalism Twitter Branding Brand 60

MaccaPR

AUGUST 31, 2016

In just three months after its launch, the site skyrocketed to 100,000 page views (more than all of 2015 combined) and helped add over 500 new contacts to Medical Alley’s database. Furthermore, the tagline “Indoor health starts here,” communicates that the Well Living Lab invites the user to focus on indoor health initiatives with them.

Healthcare 89

Healthcare Insurance Insurance Marketing 89