Waxing UnLyrical

DECEMBER 12, 2014

… and I love how technology is allowing us to practice in more dynamic and interactive ways than ever before. I’ve been getting to know my friends at AirPR this past year, and I love how they describe themselves: a technology platform to increase PR performance. What’s PR En Route to in 2015? promises to do.

Technology 97

Technology Resources Tools Data 97

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1 Tip #1 : Know your purpose.

Energy 190

Energy Mobile Community Measurement 190

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. The PRs of 2017 and beyond must therefore be fluent in techniques for finding content niches, new social communities and influencers, paid and unpaid distribution tactics, and emerging Google trends that will impact content sharing.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

APRIL 18, 2019

Let me tell you, friends, that with the power of social media and technology, this can be a reality. It can happen to anyone who knows how to leverage technology to their advantage. Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. The Motivation.

Community 69

Community Brand Branding Education 69

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Side note: I don’t think “Agility” existed as it does today until 2015. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Case in point? In 2010, Vocus acquired the Help a Reporter.

SEO 165

SEO Content Marketing Marketing Software 165

5W PR

MARCH 12, 2020

Fairygodboss is the largest career community for women, with a mission to improve the workplace through greater transparency. Developed by Crystal Etienne in 2015 after helping her own daughter navigate the ups-and-downs of her period, she recognized that the hygiene and personal care industry needed safer, healthier, and easier options.

Apparel 152

Apparel Financial Community Employee 152

Shift Communications

MARCH 27, 2015

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. of the technology IPOs (6).

Technology 60

Technology Local Transportation Leadership 60

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Technology continues to shift the way journalists write and influencers interact with their communities.

Pitching 120

Pitching Report Social Media Measurement 120

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. Without using the word “stakeholder,” he explained that Nissan understood the anxiety of its employees, communities, suppliers and dealers about the acquisition.

Ethics 265

Ethics Automotive Conference Technology 265

Deirdre Breakenridge

SEPTEMBER 19, 2016

A Guest Post By Jacqueline Jensen, Community Evangelist, Piktochart*. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order.

Community 150

Community Groups Travel Local 150

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. I also act as the editorial producer for SAE.org. None of it was uplifting.

Automotive 73

Automotive Groups Meeting Technology 73

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 14

Technology Company Software Marketing 14

Barokas

JANUARY 29, 2019

It was inspiring to see the growth of the conference over the previous year, and the community that has formed around a common goal of inspiring, connecting and accelerating the growth of women in technology. Here are a few nuggets that stood out to me: You don’t have to be highly technical to start a technology company.

Software 97

Software Technology Engineering Conference 97

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. We (yes, I identify with this group), have always been a community – a communication-based group sharing stories with one another.

Media 120

Media Social Media Community Measurement 120

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Twitter has said that it has no plans to address the issue and that the community quickly self corrects.

Conference 108

Conference Ethics Advertising Advertising 108

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 110

Industry Media Technology Employee 110

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. It’s like trying to lay down pipe before you even dug a ditch.

Writing 211

Writing Communications Marketing B2B 211

Waxing UnLyrical

JANUARY 23, 2015

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. PR Trends for 2015. How we conduct public relations is getting more and more entwined with the data we can harness thanks to technology. PR Trends for 2015: 7 To Watch is a post from: Shonali Burke Consulting, Inc.

Trends 40

Trends Measurement Analytics Education 40

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Conference 40

Conference Internal International Leadership 40

PR 20/20

NOVEMBER 7, 2016

Editor's Note: This post was originally published on the Marketing Artificial Intelligence Institute , a new community for modern marketers created and powered by PR 20/20. Cognitive technology is there to extend and amplify human expertise, not replace it.” — Rob High, Chief Technology Officer, IBM Watson.

Industry 74

Industry Marketing Technology Software 74

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. how to communicate visually. Not only that – it’s the most used and most trusted media source (2015 Global Trust Barometer.)

Communications 100

Communications Training Web Analytics 100

Sword and the Script

JULY 28, 2020

In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo. click image for higher resolution) An Illustration: Bulldog Reporter The Bulldog Reporter was a long time trade publication for the public relations (PR) community. Verizon closed its acquisition of Yahoo for $4.48 In 2013 it shuttered after 30 years.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Cision

OCTOBER 14, 2015

Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015. Many of these sites have active communities of commenters, creating another opportunity to engage. More data journalism.

Journalism 120

Journalism Trends Print Local 120

The Resolution Blog

DECEMBER 16, 2015

But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should. If we can tentatively identify some of the factors holding back innovation in the PR sector how can we go about addressing these?

Case Study 120

Case Study Agency Creativity Study 120

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. I took it as an elective.”

Education 150

Education Course Training Social Media 150

ISEBOX

JANUARY 12, 2017

The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016. The key is understanding their communities and creating exceptional content that delivers what the audience wants. Remember our post on the rise of multimedia ?

Social Media 70

Social Media Pharmaceuticals Company Media 70

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives. It’s a thankless task and as someone who’s been on the MN PRSA and MIMA boards in the past, I know it’s a lot of work.

Transportation 122

Transportation Social Media Corporate Agency 122

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Technology investment + human capital = The virtuous PR circle. 2015 has been a year of learning & sharing. We’ve been hanging out with the super smart guys behind this. How about a movement? Some amazing practical lessons here from the Swedish Pirate Party. We love this advice!

eBook 120

eBook Google Tools Analytics 120

wiredPRworks

OCTOBER 9, 2015

Monday October 12th, 2015. Track: Technology / Social Media. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. Meet the Expert on Meetings, Destinations and Events Marketing and Communication.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

prTini

SEPTEMBER 8, 2014

What are your favorite tools for managing online communities? What technology do you use to stay connected/build stronger relationships with your network? What apps keep you focused and increase your productivity? And, what blogs do you read to stay one step ahead? Tomorrow at 8:30p ET/5:30p PT, the PR 2.0

Ethics 57

Ethics Twitter Resources Tools 57

Shift Communications

MAY 1, 2015

The first quarter is always soft for LinkedIn, but this Q1 2015 was especially soft: While speculation, a significant contributor to this may be that LinkedIn’s new advertising solutions such as Network Display and Lead Accelerator are available only to a small portion of its advertisers. Vice President, Marketing Technology.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Barokas

JULY 27, 2017

Barokas PR opened its doors nearly 20 years ago in Seattle with a focus on technology and none of the BS. Our vision was to offer a strategic PR program to the startup community focused on results. And the community, looking for a PR model that “spoke startup,” welcomed us with open arms. We felt grown up.

Community 60

Community Employee Local Internal 60

Barokas

AUGUST 21, 2017

Barokas PR opened its doors nearly 20 years ago in Seattle with a focus on technology and none of the BS. Our vision was to offer a strategic PR program to the startup community focused on results. And the community, looking for a PR model that “spoke startup,” welcomed us with open arms. We felt grown up.

Community 60

Community Employee Local Internal 60

Barokas

JULY 27, 2017

Barokas PR opened its doors nearly 20 years ago in Seattle with a focus on technology and none of the BS. Our vision was to offer a strategic PR program to the startup community focused on results. And the community, looking for a PR model that “spoke startup,” welcomed us with open arms. We felt grown up.

Community 0

Community Employee Local Internal 0

Cision

JUNE 1, 2017

I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public.

Sports 245

Sports Agency Creativity Industry 245

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103