The Proactive Report

JANUARY 5, 2015

Now the consumer has a voice and online reviews are the norm. Consumers are forming opinions faster now than they were 12 to 24 months ago. 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012). Use a system that automates this process, so that it is not too time-consuming.

Reputation 100

Reputation System Employee Airlines 100

Deirdre Breakenridge

OCTOBER 22, 2014

The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · Budgets for 2015 are in. · You go to the company Facebook page and find an alarming number of posts expressing outrage over a recent price increase. · Your competitor launches a brilliant new social media campaign.

Crisis 312

Crisis Twitter Community Conference 312

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Branding 252

Branding Brand YouTube Social Media 252

Cision

AUGUST 21, 2015

Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day. With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight.

Consumer 120

Consumer Video Customer Service Twitter 120

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Phil covers consumer goods, retail, and restaurants for Fortune, focusing on how large companies like Walmart and JCPenney are changing to stay relevant in the industry. . Steven Barr @steven_j_barr .

Retail 245

Retail Twitter Real Estate Trends 245

5W PR

MARCH 13, 2025

” Chipotle’s 2015 E. Financial services firms need detailed compliance considerations, while consumer brands might focus more on social media response strategies. Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage.

Crisis 78

Crisis Examples Industry Crisis Management 78

Ronn Torossian

MAY 17, 2016

Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. Become a Thought Leader in The Digital Space According to a 2015 CEO.com report, 61% of CEOs have no … READ MORE ».

Social Media 150

Social Media Media Employee Consumer 150

Mindful Marketing

OCTOBER 23, 2021

However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and games until someone gets hurt!” I was one of many people who were slow to go back to Chipotle after about 1,100 of its customers contracted norovirus between 2015 to 2018.

Consumer 99

Consumer Television Course Company 99

David PR Group

NOVEMBER 14, 2014

He was very forthcoming, saying that Bacardi sells a product that they don’t have a lot of control over when it is consumed. What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. I would love to learn more.

Hotels 71

Hotels Marketing Strategy Advertising 71

Melissa Agnes

FEBRUARY 28, 2019

If a negative event is highly emotionally impactful and, if by sharing it the sharer knows that the emotion they’re feeling will relate to others, it is likely to be shared, consumed, related to… shared, consumed, related to and so-forth, increasing its potential for virality. Shareability. Your next steps. Virality is relative.

Viral 179

Viral How To Crisis Management Crisis 179

Cision

APRIL 22, 2015

Read her nine principles of journalism and break down complicated issues into manageable pieces so stories are easier to digest by consumers. , the stories, metrics and messages that stick with us are those that are rooted in emotion. Prefer your recap in video format? Best Practices Featured Content Marketing'

Media 120

Media Storytelling Content Marketing Journalism 120

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Newspapers 71

Newspapers Mobile Media Facebook 71

PR 20/20

DECEMBER 29, 2014

The proliferation of marketing channels, apps, mobile devices, social networks and content has given consumers more choices and greater control, while increasing complexity for marketers. It''s marketing strategy season! We want to help simplify and optimize the marketing planning process for your business. Strategy'

Marketing 98

Marketing Mobile Strategy Consumer 98

Communications Conversations

JUNE 18, 2020

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Meanwhile, consumers seem to be screaming that they want better customer service! But, it’s also changed how social media marketing is working–in quite a big way.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Flack's Revenge

NOVEMBER 7, 2016

Ads on Top – An innovative solution for out-of-home ads that target consumers “in the wild” via digital signs. Wynzyn – Incentivizes consumers to watch ads – they have some pretty incredible attention and conversion numbers. I list a few below, and also include some of the top tweets related to the event.

Mobile 166

Mobile Big Data Advertising Advertising 166

Deirdre Breakenridge

JANUARY 6, 2015

On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Resolution 1 : I will find new ways to leverage the power of data in 2015. Advice please?

Community 150

Community Education Twitter Financial 150

Cision

AUGUST 6, 2015

Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. Makes for a fairly uncomfortable flight, but if you’re forced to fly with them then it’s a means to an end. – thedibb.co.uk, April 5, 2015. Thanks in advance. – tripadvisor.com, February 1, 2015. It’s 2015!!

Travel 120

Travel Technology Airlines Wireless 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. But PR itself is gaining influence, and rapidly. Though it’s an evolution and not a revolution, that’s the real change for our industry.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. B2B buying will continue to be impacted by the consumer journey that buyers experience in their non-business lives.” Mobile search surpassed desktop search eight years ago – in 2015.

B2B 191

B2B Leadership Marketing Software 191

Cision

DECEMBER 10, 2015

Financial institutions and mortgage lenders have been gearing up for the biggest change to hit the mortgage lending industry in 40 years – the TILA-RESPA Integrated Disclosure rule from the Consumer Financial Protection Bureau. Consumers will have more time to review the information. How will new regulations affect your customers?

Financial 120

Financial Consumer Guidelines Reputation 120

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. Here are four insights Caitlin and Michelle shared during the webinar, and what it means for brands looking to attract consumers: 1. Personas shed light on shoppers’ motivations.

Branding 120

Branding Brand Retail Consumer 120

Cision

DECEMBER 8, 2017

Our safari passengers are reminded that most consumers evaluate a brand based on emotion, rather than information. Larry was named Vice President in 2015 and continues the development of the creative department within MultiVu. This is the Emotional Video. In this scene, the giraffe is inexplicably taken by two adorable bunnies.

Video 189

Video Creativity Conference Education 189

Deirdre Breakenridge

FEBRUARY 13, 2015

On Tuesday, February 17, 2015 at 8:30 p.m. We’re looking forward to a really informative and insightful tweet chat that will enlighten us on healthcare communications in 2015. ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. See you on February 17th!

Healthcare 150

Healthcare Community Twitter Communications 150

Shift Communications

JANUARY 5, 2015

The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. Brands who succeed this year will be in front of only the right consumers and customers, not everyone. That SEO is dead and buried.

Marketing 60

Marketing SEO Advertising Advertising 60

Cision

OCTOBER 26, 2015

Christopher Penn (@cspenn) October 21, 2015. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one.

B2B 120

B2B Marketing B2C Employee 120

Cision

APRIL 23, 2015

He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. This places the consumer at the will of editors who decide what to promote as the most important news. Credibility. Ability to Decide What Is Presented.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Welcome to a new year and a new you, right? Katelyn Davis, SHIFT SF. Zach Burrus.

eBook 60

eBook Creativity Agency Exercises 60

PRSay

SEPTEMBER 19, 2019

In 2015, Forbes estimated that the drink rakes in around $100 million over the course of a single autumn. In addition, Google Trends data reveals that searches for “pumpkin spice latte” on Google peaked in 2015. American consumers love buying products that evoke nostalgia. Though autumn officially starts on Sept.

Instagram 128

Instagram Analytics Google Trends 128

Agility PR Solutions

DECEMBER 7, 2020

percent annualized growth from 2015 to 2020. To add fuel to the fire, many consumers are making their fast-food decisions based on either geographical proximity (can I […]. New data from market researchers at Ibis World mentions three frightening figures: 191,511 fast food restaurant businesses in the U.S. in 2020 experienced -3.9

Branding 106

Branding Brand Data Consumer 106

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Consumers are hopeful the push for U.S.

Mobile 120

Mobile Financial Retail Technology 120

PRSay

MAY 3, 2019

More people than ever consume news. They just consume it across more varied platforms. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. The same thing has happened with newspapers. And network TV news.

How To 137

How To Education Exercises Newspapers 137

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. 2015: 6 Pragmatic Content Marketing Predictions for 2015. Bill Byrne , Managing Director, Remedy PR .

Marketing 216

Marketing Content Marketing Social Media Employee 216

Cision

MAY 7, 2015

Interesting: 1% of internet users create all of the content, 9% share content and 90% consume content! TRISH DOLL (@TrishDoll) May 3, 2015. Catherine Anderson (@cathmoore) April 20, 2015. michaelfertik #powerofPR @PRNews. MichaelFertik from @reputation_com reputation is bigger than brand #powerofPR pic.twitter.com/tJ0W4FcnPi.

Conference 120

Conference Measurement Twitter Reputation 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Ripley wrote her insight in 2015. 8 (August 2015): 15. Crisis communication is an important aspect of most PR roles. Pines wrote his in 1985.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

JANUARY 29, 2016

News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. Thorsby, what kind of press releases do you prefer to receive?

Real Estate 120

Real Estate Pitching Interviews Meeting 120