The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. See why it’s top of mind?

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. There are so many ways to consume the news today, it’s important to make an impact where your customer is.

Pitching 228

Pitching Agency Social Media Creativity 228

Marketwired

JANUARY 5, 2016

A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. Statistics from recent studies indicate that incorporating images, infographics and video in your content dramatically boosts visibility, pick-up, engagement and sharing – some studies show nearly three times as much.

Mobile 100

Mobile Content Marketing Survey Infographics 100

ISEBOX

DECEMBER 1, 2016

They can also choose to consume only the material that’s relevant and interesting to them. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. Remember when we talked about the Rise of Multimedia Content ?

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Waxing UnLyrical

SEPTEMBER 28, 2015

Why: “… Most consumers would get engaged with the brand, in trying to find out what the name stands for,” says Kiran Khalap who believes that the philosophy of a brand matters when it comes to launching a brand name. Public relations in India: Climbing up the value chain [infographic]. Do brand names matter?

Infographics 40

Infographics Television Conference Writing 40

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Presspage

AUGUST 15, 2017

The proof is in the pudding - research by Animoto shows that 60% of millennials prefer to watch a video rather than read a newsletter, and 56% of consumers believe that if a company has a website, it should have a video. Users around the world are now using messaging apps to connect with friends, brands and to view images and content.

Technology 115

Technology Big Data Video Data 115

PRSay

NOVEMBER 18, 2016

Consumers are becoming increasingly choosy about the messages they want to receive – some simply aren’t clicking ads while many have gone as far as enabling ad blocker s. Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc.

Media 60

Media Leadership Enterprise Data 60

Waxing UnLyrical

MAY 22, 2015

Doug also added a pro tip, that I think is worth reiterating: “It’s important to make sure your content is both consumer and media friendly.” Now that we’re almost halfway through 2015, you can see he was right. ” Side note: I was looking at Matt LaCasse’s post on micro video dominating 2014.

Leadership 40

Leadership Report Media Video 40

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

MaccaPR

FEBRUARY 2, 2016

According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Trend #1: Blogging is now a full-time job.

Blogging 48

Blogging Trends Branding Brand 48

Waxing UnLyrical

AUGUST 12, 2015

We’re at the top of the funnel here, looking at the people who consume your content. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. This means you also have to be looking at how your content is being shared, because that, in large part, can determine how and by whom it is consumed.

Radio 40

Radio Mobile Media Sports 40

Sword and the Script

FEBRUARY 24, 2015

The CMO Survey Highlights and Insights February 2015 from christinemoorman. To be sure, the use of analytics is strongest among consumer-facing projects (46.9%) than it is in B2B (24.9%). If you enjoyed this post, you might also like: Infographic: B2B Marketing Budgets Focus on Content, Digital. The response rate was 10.9%.

Mobile 60

Mobile Study Marketing Survey 60

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. She also serves as the 2015-2017 PRSSA national faculty adviser. MasterCard has some great programs, including publishing some industry research.

Conference 40

Conference Meeting Case Study Film 40

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

How To 60

How To Software System Employee 60

ISEBOX

MARCH 3, 2016

Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. Multimedia content that’s more “snackable” for those you’re trying to reach.

eBook 70

eBook Viral Conference Content Marketing 70

Stuart Bruce

MARCH 16, 2017

For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. Danny Sullivan (@dannysullivan) 27 March 2015. pic.twitter.com/dY2RwA2F4H.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. Yes, that’s where more and more consumers sate their media appetites these days. Then came CGM (consumer generated media), which accelerated the fragmentation of the media landscape, and created a bigger challenge for comms pros to set tongues-a-wagging.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

To understand the seismic impact of consumers opting out of advertising online, we spoke to Kathleen Petersen (left), media director with the Minneapolis digital marketing agency Nina Hale, Inc. billion in 2015, ad agencies and their clients are now freaking out that consumers can block those ads and render some online buys nearly worthless.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48