Remove 2015 Remove Consumer Remove Public Affairs
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5 Tips for Getting Into Live Streaming

Cision

But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities. . Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted.

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Seriality (Context Matters)

Doctor Spin

Seriality and consumer behavior. By reinforcing a we vs. them dynamic, they turn serial consumers into a loyal, engaged public. 2015, June 11). The Publics in Public Relations. Five Types of Publics. 2015, June 11). The Publics in Public Relations. Crisis reveals hidden seriality.

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For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

But a few years ago, the public relations industry – led by the largest multinational agencies – decided that, in order to be competitive in an increasingly integrated marketing universe, we must be winners at Cannes, and we should work to grow the PR category to expand recognition for what we do.

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6 Research-Based Insights About Viral Content

Cision

Specifically, if content doesn’t make an immediate impression with a consumer they are highly unlikely to give it a second thought much less share it. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer. So how do we make a great first impression with content?

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. But within public relations, we understand how to engage in two-way communication.

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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Today the stock is valued at more than $720 a share up from $300 in December 2015. Amazon.com serves consumers and AWS serves enterprises that need web based services. This builds off five years as an award winning public relations professional and journalist working out of Canada. So what story did Amazon tell? .

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PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. With a focus on consumer goods and the beauty industry, she will strive to get products off the shelf and onto a magazine or television screen. Freberg for the PR professors on Twitter list! ). Bigger the better, right?

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