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The ContentMarketing Institute (CMI) is out with its annual list of contentmarketing predictions. The organization published its list in a blog post yesterday titled 60 ContentMarketing Predictions for 2015. Content by acquisition. Rise of marketing ops. “In Cooperative content.
15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. 'The 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. DOWNLOAD THIS INFOGRAPHIC. ContentMarketing Online PR'
This post is based on our white paper “ Outside-The-Box ContentMarketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether contentmarketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.
Contentmarketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their contentmarketing forward, AND I’ve been working on my own 2015contentmarketing strategy for Rock The Status Quo.
Your content must be relevant, meaningful and useful to capture your audience’s attention. According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their contentmarketing programs by 64% in 2016. Discovering new design techniques for content creation.
According to research from the ContentMarketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of contentmarketers report their contentmarketing efforts as much more successful.
Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Here are five ideas!
. — David Armano (@armano) August 14, 2015. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Branding, Social Media, Marketing, PR & Professional Coach. Jay Baer – @jaybaer.
My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks. 12 ContentMarketing Lessons Learned in 12 Years of Blogging via @toprank. Top 5 Posts of 2015. Appetite remains for snackable content. Contentmarketing is PR. Worst 5 Posts of 2015.
But if your brand is using the same contentmarketing strategy as it did in 2014, you’re probably not seeing any results. Because only one to four percent of your audience is actually seeing your content! In 2015, brands need an ad budget to make Facebook work. Create and Curate Other’s Content.
Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. Design Custom Visual Content to Share on Pinterest.
Here are four ways quality content can be a valuable tool in gaining media coverage: Want to learn even more ways to score coverage? One of your goals for contentmarketing is surely spreading awareness of your brand. Your content can prove to them how informed and experienced your brand is in your specific field.
Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Marketing Analyst. Want to see how to do this for your blog? Here’s how. Angie Goldman.
If you haven’t tried them yet, podcasts are a fantastic way to create effective content. Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter.
Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile. Are you ready to join? Derek Lyons. Vice President. Photo Credit.
On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” Robert Rose, Chief Strategy Officer, ContentMarketing Institute. We are the storytellers and contentmarketing should be our domain.
In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. It''s been done for years.
Focus your content-sharing and creation efforts. According to our contentmarketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on contentmarketing in 2016. Take a look at our suggestions for staying on top of your PR game in 2016. And journalists are no exception.
Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, ContentMarketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?
Business Insider (@businessinsider) July 29, 2015. The below infographic outlines the major issues pretty well. Here are some of the first tactics I would launch, if I were their Chief Marketing Officer. Create a weekly Twitter chat targeting social media community managers and contentmarketers.
At a lunch with her boss, Oktavia learns that in 2015, the FDA approved more than 45 new drugs. This scenario unfolded on two notable occasions in 2015. April 15, 2015: Amgen’s Corlanor (ivabradine) for treatment of chronic heart failure. In 2014, that number was 41. Chronic Heart Failure: a. HCV (Hepatitis C Virus): a.
These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. Multimedia content that’s more “snackable” for those you’re trying to reach. But they weren’t done there.
Whether you’re a veteran solo consultant or someone who’s just starting out, read Solo PR Pro’s most popular posts of 2015 (and sign-up for our free newsletter today to keep the great content flowing to your inbox all year) to help you meet your 2016 business goals! 2015 Solo PR Pro Compensation Survey Insights Report.
And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. Remember when we talked about the Rise of Multimedia Content ? The concept has exponentially gained in importance since we covered it, so the information is as relevant and timely as it was back in July 2015.
From brand strategies and social media tips to contentmarketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics!
Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular contentmarketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).
When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and contentmarketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit B: Also Starbucks.
We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. No problem, we all start somewhere!
Was this really written in 2015? How to Get Your First 1,000 Real Facebook Fans (Infographic). Contently, The Content Strategist. Mostly because Contently tackles virtually every angle of the world of contentmarketing. People and companies just looking for a click.
Content is the coin of our information economy. And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with contentmarketing must consider and lessons we’ve learned at CommPRO.biz : 1. Consumption metrics .
For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Let’s imagine, for the sake of this exercise, that you have an upcoming event about contentmarketing with a high profile author as the main guest. From the PRCA Digital PR Report 2015.
Social Media Week Chicago 2015 presented a plethora of learning possibilities. Infographics offer an engaging way to share statistics, tell a story or show a process. Paige Krzysko is a skilled communications and contentmarketing professional with four years of experience working across various channels.
Kim Kardashian West (@KimKardashian) December 20, 2015. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. When I consider the term “contentmarketing,” I think of all the brand-created (i.e., advertising).
Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, contentmarketing. Don’t be upset when you’re asked to subscribe, or else all you can see is scrambled content.”. billion - but the 5.7
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