Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

The Proactive Report

APRIL 3, 2015

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. Put them in your newsroom, along with a short video interview about their area of expertise. Search optimize all content. Here is the checklist. Use it to evaluate your newsroom.

Analytics 100

Analytics Resources Video Google 100

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .”

Writing 211

Writing Communications Marketing B2B 211

Flack's Revenge

MARCH 12, 2015

Mathew Ingram (@mathewi) March 10, 2015. Stacey Higginbotham (@gigastacey) March 10, 2015. Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. We tried our best, but it wasn’t enough. And the company.

B2B 120

B2B Trade Shows Enterprise Banking 120

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Cision

AUGUST 27, 2015

In May, Jamie Turner of 60 Second Marketer stood at the front of a conference room at Social Shake-Up 2015 promising an interactive presentation about podcasting for communication. Why should your brand consider adding podcasts to your content marketing strategy? Will you have an interview format or a monologue format?

Skype 120

Skype Interviews Mobile Software 120

The Resolution Blog

NOVEMBER 25, 2015

20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. We interviewed the Neoman comms team to find out the secrets behind their success. 2015 has been a year of learning & sharing. How to share your best coverage on LinkedIn.

eBook 120

eBook Google Tools Analytics 120

Buzzstream

JANUARY 17, 2018

It’s especially vital if your content or product is tailored towards women. million users in 2014 – 2015 were women, and this trend is still prevalent today. Neil Patel is one of the biggest content marketers online today. One of the contributors to his position today is his advanced guide for content marketing.

eBook 108

eBook Infographics Pinterest How To 108

Beyond PR

MARCH 4, 2016

According to the latest Cisco Visual Networking Index , mobile video traffic accounted for 55 percent of total mobile data traffic in 2015 — more than half of all mobile data traffic. Set the Stage for Interviews. Avoid conducting interviews in front of a step-and-repeat or other wallpaper-like background.

Mobile 73

Mobile Video Interviews Film 73

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Content marketing is maturing slowly and steadily. About half of all respondents label their content marketing maturity as either “high performance engine” (12%) or “steadily paced and planned (34%).

Survey 60

Survey Content Marketing Report Corporate 60

PR 20/20

OCTOBER 20, 2015

I remember a session at Content Marketing World 2014 where Buddy Scalera ( @MarketingBuddy ) was interviewing Joe Pulizzi ( @JoePulizzi ). He explained his thought process, what challenges he faced, what was important to him and how that led to the creation of Content Marketing Institute.

How To 40

How To Content Marketing Conference Interviews 40

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 76

Travel Hotels Storytelling Content Marketing 76

Sword and the Script

AUGUST 13, 2019

Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire. (Sources: Crunchbase , DM News ). 3a) October 14, 2014: Cision Name with Vocus Technology. 4) October 22, 2014: Gorkana. million venture funding in two rounds.

Technology 14

Technology Company Software Marketing 14

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success.

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. So for social platforms like Facebook, clicks are most important.".

Branding 48

Branding Brand Storytelling Healthcare 48

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. CIPR Yorkshire & Lincolnshire Pride Awards 2015. Arrange for interviews or public speaking events and construct press releases.

Agency 54

Agency Creativity Hotels Social Media 54

MaccaPR

DECEMBER 1, 2015

percent of men and women in the Twin Cities ad industry are people of color, according to a 2015 survey, Yet 22 percent of Minneapolis/St. Nationally, the picture is uglier: the Madison Avenue Project found that “racial discrimination is 38 percent worse in the advertising industry than in the overall US labor market.”

Marketing 48

Marketing Advertising Advertising Agency 48

Beyond PR

AUGUST 25, 2016

Today the stock is valued at more than $720 a share up from $300 in December 2015. Bezos outlined this thesis well himself in an interview with The Hollywood Reporter. Bezos himself is the third richest man in the world largely due to selling stock in his own company. So what story did Amazon tell? . Nobody will watch.”

Storytelling 40

Storytelling Branding Brand Wireless 40

Waxing UnLyrical

AUGUST 7, 2015

How to get off your ass and start blogging , August 2015: 5 comments. As in ‘does this bring me business, does it mean that the audience I want to reach considers me a thought leader,’ or ‘does it reach the goals I want to reach vis a vis [sic] my overall content marketing strategy?’

Measurement 40

Measurement System Blogging Facebook 40

Flatiron Communications

JANUARY 14, 2015

Or are some beats simply less receptive than others to our emailed story and interview suggestions? At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. This new paradigm of influence has totally upended how PR pros will work in 2015 and beyond.

Media 28

Media Journalism Social Media Mobile 28

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ).

Pitching 43

Pitching Journalism Tools Social Media 43

PR Conversations

MAY 24, 2016

Why the women interviewed by Liz Bridgen choose not to develop their careers elsewhere in the occupation is not clear. These two women remained in the occupation, demonstrating personal career agency in stepping away from the gendered notions that women should focus on female issues.

Publicity 41

Publicity Agency Study Mobile 41

Frederik Vincx

DECEMBER 11, 2015

Raf recently also got interviewed about this in the Wag The Dog Podcast. Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training. Where do you start?

How To 60

How To Software System Employee 60

Sword and the Script

SEPTEMBER 12, 2023

The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. 46% said, “customers are increasingly accessing content on mobile devices.”

B2B 192

B2B Leadership Marketing Software 192

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Tom Pick | Webbiquity LLC.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. 2015 Edelman Trust Barometer – Global Results from Edelman Insights What led to this happening?

Agency 100

Agency Survey Customer Service Engineering 100

Buzzstream

MARCH 18, 2025

I mention a few other visualization options in our content marketing tools post.) They can then use this to seed their statistics posts, like their marketing statistics (ranks #1, has over 18K referring domains) or their email marketing stats post (ranks #3, has 8.8K For instance, heres a post from BloggerOutreach.io

Transportation 62

Transportation How To Survey Data 62

Flatiron Communications

MAY 20, 2015

My test questions contrasted with Google’s (in)famous open-ended job interview questions , e.g., “How many piano tuners are there in Chicago” or “How much does the Empire State Building weigh?” Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Less mentoring, I suppose.).

Journalism 28

Journalism Radio Report Advertising 28

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics!

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 10, 2024

Companies would put candidates through 10 grueling interviews, and require personality test, cognitive tests and more. Here again, the surveys all suggest marketing budgets are coming back and so too will the demand for talent. That was what made the notion of content marketing so interesting. It was genius.

Marketing 216

Marketing Content Marketing Data Pitching 216

Buzzstream

FEBRUARY 5, 2025

Always test before hiring James always recommends testing, because ithelps gauge real abilitysome candidates interview well but struggle in execution. So one of the early kind of employees, certainly at the point when they were switching from general kind of outreach to more content marketing. It’s so key.

How To 62

How To Digital PR Agency Training 62

Flatiron Communications

JANUARY 12, 2017

It prefers live TV interviews (vs. Content Marketing Is So Last Year (January 2016). Full Frontal Media: Kylie vs. Kim (December 2015). The Shifting Tides of Media & Journalism (July 2015). Trump, Cyrus & Swift: Contrasting Characters (June 2015). JayZ’s Media Orchestration (May 2015).

Journalism 28

Journalism Guidelines Government Training 28

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. Don’t be upset when you’re asked to subscribe, or else all you can see is scrambled content.”. billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48