PRSay

MAY 3, 2019

Content marketers and social media managers are experiencing the same fragmentation of audiences. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. You often have to help the media do that.

How To 137

How To Education Exercises Newspapers 137

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. You follow up that image with other, strategic pieces, which could be more visuals but could be an in-depth thought leadership article or video. Want to stand out with your content marketing?

Infographics 120

Infographics Storytelling Film Content Marketing 120

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .”

Writing 211

Writing Communications Marketing B2B 211

Cision

JANUARY 18, 2016

The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. Of course, relative to WordPress (3.6

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Waxing UnLyrical

DECEMBER 14, 2015

Thought Leadership: Wise Thoughts from Wide Experience. Words and Pictures – the Batman and Robin of Content Marketing . What were your favorite WUL guest posts in 2015? Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015. What subjects would you like us to tackle in 2016?

Storytelling 0

Storytelling Video Leadership Writing 0

Sword and the Script

MARCH 6, 2018

If thought leadership and reputation are valuable to a business, then it’s worth investing in the growth of such assets. Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017. And the 2015 numbers. The PR Opportunity for Brands as Publishers Tinker with Journalism. Why stop there?

Survey 124

Survey Agency Report Corporate 124

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. Wellman (27 March, 2018) Moved to publish: Using Trello as an editorial calendar , Trello, Lauren Moon (20 January, 2015) unsplash-logo Lora Ohanessian.

Tools 203

Tools Web Banking Wikipedia 203

ISEBOX

MARCH 3, 2016

Multimedia content that’s more “snackable” for those you’re trying to reach. C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C. But they weren’t done there.

eBook 70

eBook Viral Conference Content Marketing 70

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? It’s a natural progression in a buyer’s journey to step from content to content, rather than content to a registration page.

Tools 74

Tools Marketing Advertising Advertising 74

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Content marketing is maturing slowly and steadily. About half of all respondents label their content marketing maturity as either “high performance engine” (12%) or “steadily paced and planned (34%).

Survey 60

Survey Content Marketing Report Corporate 60

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Marketing Revenue. Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. Unemployment continues to sink, with official unemployment at 5.5% and total labor underutilization at 11%.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

wiredPRworks

OCTOBER 9, 2015

Monday October 12th, 2015. 2 Target the specific areas on your profile that spotlight your career marketability. Meet the Expert on Meetings, Destinations and Events Marketing and Communication. Tuesday October 13th, 2015. Tuesday October 13th, 2015. 3 Top tips, tools and social media marketing strategies.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. No problem, we all start somewhere!

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

Buzzstream

MAY 2, 2024

There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs.

Internal 118

Internal International Insurance Insurance 118

Waxing UnLyrical

AUGUST 7, 2015

How to get off your ass and start blogging , August 2015: 5 comments. While Mark still gets a helluva lot of comments, his audience (as well as those of others) is now primarily sharing that content, thanks to mechanisms as those described above. So how do you now measure the validity of this content? in July 2014: 61 comments.

Measurement 40

Measurement System Blogging Facebook 40

Frederik Vincx

DECEMBER 11, 2015

After all, affecting change is much about leadership and sharing a clear vision. Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. Visual by LeaderShip Solutions. From the PRCA Digital PR Report 2015.

How To 60

How To Software System Employee 60

Sword and the Script

SEPTEMBER 12, 2023

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. 46% said, “customers are increasingly accessing content on mobile devices.” Mobile search surpassed desktop search eight years ago – in 2015.

B2B 192

B2B Leadership Marketing Software 192

Journalistics

MARCH 18, 2016

22. “One use of social media is to help you calm down senior leadership. Related Posts: Your Brand As Media The State of the News Media 2015 Leave A Comment posted in communications strategy by Jeremy Porter The post 30 Social Media Ideas In 30 Minutes appeared first on Journalistics. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 213

Marketing Content Marketing Data Social Media 213

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 102

Content Marketing Marketing Conference Blogging 102

Sword and the Script

DECEMBER 21, 2021

The wealth of data we now have on customers (from product, finance, marketing, operation) enables forward-thinking customer success teams to have meaningful and timely conversations. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. Happy New Year!

Marketing 216

Marketing Content Marketing Social Media Employee 216

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. billion in profit in 2015. And then…no one sees it. users, it’s 40 minutes!

Advertising 120

Advertising Advertising Facebook B2C 120

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. 3) Search engine visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. The content team can take an unbiased, editorial approach that puts the customer first.

SEO 120

SEO Automotive YouTube Video 120

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

NOVEMBER 14, 2017

Below are 15 takeaways I offer you from Killing Marketing; I hope these encourage you and your organization to both get a copy of the book and embrace content marketing. 1) Challenge your marketing beliefs. Also see these related book reviews: 8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing.

Marketing 72

Marketing Content Marketing Insurance Insurance 72

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 10, 2024

Over the last 6 months, I have noticed that many discussions on tech adoption centered on AI, and in particular, leaderships wish to reduce costs. Kelly Byrd Marin | Senior Director, Marketing | Notified 19. That was what made the notion of content marketing so interesting. Read: cut the headcount of department.

Marketing 216

Marketing Content Marketing Data Pitching 216

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 198

Marketing Employee Content Marketing Media Training 198

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Driving growth with differentiation in mature markets is being led by sales and marketing. 32: Rachael Wolensky of ALM.

Social Media 116

Social Media Marketing Media Creativity 116