Stephen Waddington

OCTOBER 18, 2018

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format. There’s a counter idiom in the statement ‘today’s news is tomorrow’s fish and chip papers’. News has a finite shelf life.

Tools 203

Tools Web Banking Wikipedia 203

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. billion in profit in 2015. And then…no one sees it. Hope is a terrible strategy.

Advertising 120

Advertising Advertising Facebook B2C 120

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

MAY 21, 2016

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. In his latest book, Content, Inc., In his latest book, Content, Inc.,

Social Media 72

Social Media Marketing Media Content Marketing 72

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 76

Travel Hotels Storytelling Content Marketing 76

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. But they lack basic PR knowledge.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. Please join and push forward.

Industry 52

Industry Web Wikipedia Education 52

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million.

Technology 14

Technology Company Software Marketing 14

MaccaPR

DECEMBER 10, 2014

When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Don’t: Make it Siloed.

How To 48

How To Media Print Real Estate 48

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. .” – mostly credited to Mark Twain. Normally when creating the work-product such as a book, we start with the answer to a question.

Marketing 53

Marketing Enterprise Print Film 53

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? In 2015, the Associated Press announced that a number of its original news articles were written by AI. So, what are the crazy trends predicted to become lifestyle norms by 2027? Over 90% of all restaurants will use some form of 3D food printer in their meal preparations. Yes please.

Trends 59

Trends How To Retail Google 59

Waxing UnLyrical

NOVEMBER 4, 2015

As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. And D S Simon’s 2015 Media Influencers Report found that 75% of producers, online editors and bloggers will use video on their sites. They call these, ‘I want to know/go/do/buy’ moments.

Mobile 40

Mobile Film Media Training Video 40

Frederik Vincx

DECEMBER 11, 2015

Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training. From the PRCA Digital PR Report 2015. Print it to motivate your team. Where do you start?

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 12, 2017

6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.

Marketing 128

Marketing Content Marketing Crisis Management Data 128