Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016.

Survey 90

Survey Content Marketing Marketing Measurement 90

MaccaPR

JUNE 28, 2016

Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions. Reischl relates from experience how mindful breathing helps her perform at her best during media interviews.

Interviews 59

Interviews Media Training Media Training 59

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. July 2015 issue !". Star Tribune ’s.

Interviews 48

Interviews Radio Journalism Newspapers 48

Communications Conversations

JULY 16, 2015

In this week’s show, Kevin and I discuss content curation and discovery and its future in our business, the #PrimeDay experiment this week, Microsoft’s recent corporate communication laying off 7,800 employees and Jen Kane’s recent post on content that’s lame. SHOW NOTES – July 16, 2015. Take a listen!

Interviews 60

Interviews Employee Corporate Communications 60

Waxing UnLyrical

JULY 30, 2015

A9 Drop names like @shelholtz and @shonali in the interview, and say you were just chatting with them about internal comms. measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2015): Internal Communications.

Internal 40

Internal International Communications Measurement 40

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 211

Writing Communications Marketing B2B 211

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. Writing a press release and posting it on the wire doesn’t get your media coverage anymore.

Twitter 100

Twitter Media Relations How To Media 100

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Her monumental vote of confidence came in 2015 when she presented me with the unique opportunity to purchase her 25-year agency, Morgan Marketing & Public Relations, and transition the firm’s clients and employees to my own as Powerhouse Communications.

Sports 245

Sports Agency Creativity Industry 245

PR Conversations

JULY 24, 2014

For example, in 2012 it began a series of video programs , such as “The Defining Moment” series, featuring interviews with legendary collectors and dealers. On the other hand, Sotheby’s seems to have adopted a more proactive approach to interact with its publics. 2] Shen Fu’en ??? “Zhongyong ??”,

Marketing 87

Marketing Communications Video Reputation 87

Sword and the Script

AUGUST 13, 2019

Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire. based provider of briefings for corporate and government executives, for $71.8 9) June 19, 2017: Capital Acquisition Corporation III.

Technology 14

Technology Company Software Marketing 14

Sword and the Script

JANUARY 26, 2016

It is the thinking of GE’s corporate leadership on New York that having the host of their signature television show intermingle with the workers would be good for morale.”. There’s more to Reagan’s obligations than just host and actor in weekly programs on Sunday nights; GE has plants in more than 30 states.

Content Marketing 60

Content Marketing Marketing Television Film 60

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Transforming a slick brochure into a PDF to host on the corporate website is not content marketing. by Frank Strong. The last time anyone ever called that toll-free number for a free product brochure was 1982.

Survey 60

Survey Content Marketing Report Corporate 60

MaccaPR

MAY 23, 2016

November 3, 2015. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview. Such was the case when a TV news reporter and photographer from WDBJ-TV in Roanoke, VA were shot while conducting a live interview. VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew

Conference 80

Conference Healthcare Marketing Crisis 80

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. What is next for you for the remainder of 2015? ​. By Susan Sweenie. It’s a marvelous feeling.

Communications 50

Communications Marketing Internal International 50

MaccaPR

MARCH 18, 2015

This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015. Chris Schermer acknowledged that most large corporations don’t, in fact, have content marketing teams so it’s largely up to his agency to fill the gaps. March 4, 2015. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. A photo posted by Maccabee Public Relations (@maccabeepr) on Feb 25, 2015 at 6:08am PST.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. To help, Mayo created its own news network with all the tools and resources a journalist needs to file a story without personally interviewing a Mayo expert. Which leads us to why it’s important to….

How To 48

How To Media Print Real Estate 48

Critical Mention

APRIL 26, 2017

In 2015 the university was slapped with one of the toughest punishments college sports has ever seen due to a decade’s worth of improprieties within the athletic department. You’re often interviewed for pieces on the business of sports for media outlets like ESPN. How well do you think the university treated the scandal?

Sports 60

Sports Internal International Enterprise 60

Waxing UnLyrical

MARCH 9, 2015

We know that every statistic is someone’s real life story,” says Ruth Ann Harnisch in this MSNBC interview with Nisha Chittal that explores the #NotJustAStat campaign’s goals. International Women’s Day 2015: Burqa-Clad Afghan Men Parade Kabul Streets, Push for Women’s Rights. Based in the Washington, D.C.,

Internal 40

Internal International Case Study Web 40

Flatiron Communications

NOVEMBER 5, 2015

Peter Himler (@PeterHimler) November 4, 2015. When this attendee was able to get a decent signal – like when Reuters’ global tech editor Jonathan Weber interviewed Tim Kendall, Pinterest’s chief monetization officer – some great info emerged. Peter Himler (@PeterHimler) November 4, 2015.

Web 28

Web Pinterest Facebook Corporate 28

Mindful Marketing

JUNE 24, 2015

Counseling clients at the highest corporate level (CEO, CFO and VP/Marketing), Ron has developed expertise and experience in strategic communications planning, writing for publications, media relations, investor relations, speech writing and presentation coaching. 8) What is next for you for the remainder of 2015? I am an image-maker.

Marketing 50

Marketing Technology Newspapers Writing 50

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Each corporate PRCA member will be expected to engage with a local school each year. It’s an issue that is quickly rising up the corporate agenda. Trust in the news has fallen 11% since 2015.

Government 103

Government Education Print Ethics 103

MaccaPR

DECEMBER 1, 2015

percent of men and women in the Twin Cities ad industry are people of color, according to a 2015 survey, Yet 22 percent of Minneapolis/St. In a recent interview, you talked about how the ad industry must break out of traditional modes of hiring, which tend to be network-based. Paul residents are minorities.

Marketing 48

Marketing Advertising Advertising Agency 48

PR 20/20

SEPTEMBER 6, 2016

Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons. This phase includes interviews with marketing and sales leaders to understand the buyer journey, personas, sales obstacles and opportunities for better marketing/sales integration.

Strategy 40

Strategy Marketing Internal International 40

PR Conversations

MARCH 19, 2015

The Museum of Public Relations scheduled an event for late March 2015, at Manhattan’s Baruch College / CUNY Newman Library (where the books and artifacts of the museum are currently situated), anticipated to be a critical and topical public assessment of the PR profession or at least key components of its North American body of knowledge.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

The Museum of Public Relations scheduled an event for late March 2015, at Manhattan’s Baruch College/CUNY Newman Library (where the books and artifacts of the museum are currently situated), anticipated to be a critical and topical public assessment of the PR profession or at least key components of its North American body of knowledge.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. She also serves as the 2015-2017 PRSSA national faculty adviser. Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust.

Conference 40

Conference Meeting Case Study Film 40

Flatiron Communications

JANUARY 14, 2015

Or are some beats simply less receptive than others to our emailed story and interview suggestions? Consumers not only follow these channels, but so do the reporters and analysts on whom corporate communicators have so heavily relied to amplify their stories.

Media 28

Media Journalism Social Media Mobile 28

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Her monumental vote of confidence came in 2015 when she presented me with the unique opportunity to purchase her 25-year agency, Morgan Marketing & Public Relations, and transition the firm’s clients and employees to my own as Powerhouse Communications.

Sports 81

Sports Agency Creativity Industry 81

Waxing UnLyrical

AUGUST 7, 2015

How to get off your ass and start blogging , August 2015: 5 comments. As Lee Odden , one of my favorite A-listers, said in this interview for Scripted : “I think high-quality content is content that satisfies the needs of your reader. For example, take these two posts by Mark Schaefer , indisputably an A-lister.

Measurement 40

Measurement System Blogging Facebook 40

Frederik Vincx

DECEMBER 11, 2015

Raf recently also got interviewed about this in the Wag The Dog Podcast. How about the communication for your next corporate event? In the earlier example, maybe one or two people are enough to test a new media outreach workflow for your corporate event. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

How To 60

How To Software System Employee 60

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. January 31, 2015. million viewers) into her confidence. Happy Birthday, @jtimberlake !

Social Media 48

Social Media Marketing Media YouTube 48

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. The quotes pique far more interest around our guests and their interviews.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

Marketing 129

Marketing Content Marketing Advertising Advertising 129