ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. But PR itself is gaining influence, and rapidly.

Trends 124

Trends SEO Leadership Print 124

Cision

DECEMBER 28, 2015

Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Amazon Help (@AmazonHelp) December 28, 2015.

Twitter 120

Twitter Brand Branding Customer Service 120

Cision

AUGUST 21, 2015

Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day. This feature could come in handy for a customer service representative explaining how to use a new product feature. Promotion Made Easy.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

FEBRUARY 2, 2016

In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. With the right social listening software , you can ramp up your customer service reputation by tracking customer complaints, or flag social conversations as potential sales leads.

Strategy 120

Strategy Social Media Customer Service Software 120

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. It could help Facebook collect data, eavesdrop on customer service and collect consumer information normally proprietary to the brand based on customer interactions.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Twitter Print 120

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. The total sample size in 2015 was 280 adults.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

OCTOBER 30, 2015

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Cision

MAY 6, 2015

The focus has shifted from amassing huge numbers of fans and followers to focusing on providing highly relevant content, quality experiences and exemplary customer service. I also love recording short educational screencast videos. I’m a big believer in sharing informal smartphone videos to provide that more personal touch.

Real Estate 120

Real Estate Social Media Video Facebook 120

Melissa Agnes

JANUARY 27, 2015

A divide that unfortunately grew in 2014 and that I hope to see begin to bridge itself in 2015. TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. There is currently a huge divide between police officers / agencies and the communities they serve.

Community 100

Community Crisis Crisis Management Crisis Communications 100

Landis PR

JANUARY 23, 2023

It brought me back to 2015 when I worked as a sales associate at Nordstrom and was helping a customer. As a relationship builder and fastidious customer service guru, I want to know all the ways in which I can be more gracious and foster relationships with others. She said, “Thank you,” to which I replied, “No problem.”

Customer Service 98

Customer Service Writing Employee Communications 98

Communications Conversations

JUNE 18, 2015

SHOW NOTES – June 18, 2015. Report: Social Media is the Slowest Way to Resolve Customer Service Issues”. How Coca-Cola Journey Made the Most of Its ‘Mad Men’ Moment and Drew 200,000 Readers”. “Facebook’s latest news feed change is just too creepy” [link].

Customer Service 60

Customer Service Instagram Facebook Social Media 60

Polaris

MAY 5, 2015

What we found with those 19% who did indicate they’d had a positive interaction, it was a customer service interaction,” Ehm said. The upside is brands are managing relationships with current customers. But marketing isn’t just about keeping customers happy. It’s about getting new customers.”.

Brand 100

Brand Branding Pinterest YouTube 100

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement.

Media 120

Media Social Media Community Measurement 120

Bad Pitch Blog

DECEMBER 15, 2014

So consider some small, medium and large ways you can improve yourself in 2015. Compare seemingly unrelated data sources like Google Analytics and customer service stats to mine a new insight about your audience. Small: Under promise and over deliver, ask more questions, challenge your own thinking.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. I was delighted when Deirdre said YES. I was dancing in the room with my four-year-old boy. How has your PR education prepared you for your career?

Education 150

Education Course Training Social Media 150

Contently - Strategy

NOVEMBER 14, 2018

Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. The beginning of the story is about solving a problem for guys,” he told Fortune magazine in 2015. A model for success. A brand is just the sum of all interactions someone has with a company.

Leadership 106

Leadership Brand Branding How To 106

Waxing UnLyrical

JANUARY 12, 2015

Finding the Time in 2015 to Achieve All of Your Goals. Deirdre Breakenridge shares how a change in your perception and management of time can help you achieve your 2015 goals. Never Underestimate the Power of Consistent Customer Service. Around the Web Shonali Burke content strategy customer service new beginning'

Customer Service 40

Customer Service Web Community LinkedIn 40

wiredPRworks

OCTOBER 9, 2015

Monday October 12th, 2015. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. Tuesday October 13th, 2015. Tuesday October 13th, 2015. Wednesday October 14th, 2015. 10:00 am - 12:15 pm.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

The Hoyt Organization

SEPTEMBER 19, 2023

Results From July 2015-June 2016, despite a significant name change and 100% rebrand, the program maintained the company’s media dominance. In this case, the client and reporter alike knew there would be a continuity of service and expertise that transcended any brand.

Real Estate 52

Real Estate Industry Customer Service Course 52

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

MAY 5, 2015

#CSR #customer. Frank Strong (@Frank_Strong) April 19, 2015. In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. It is High Time to Regulate Airline Customer Service. Airline customer must be regulated.

Airlines 60

Airlines Travel Customer Service Crisis 60

PR 20/20

JULY 12, 2018

Put More Emphasis on Customer Service with Service Hub. It’s proven: customer experience (CX) is mounting in importance for brands in any trade. It’s no wonder that HubSpot decided to zero in on customer service with the release of Service Hub. Read more about Service Hub here.

Customer Service 43

Customer Service Knowledge Base Google Tools 43

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. In my estimation, that’s still pretty radical thinking in 2015 – and we’ve been at this for more than 4 years! One thing I noticed when studyingMr.

Social Media 60

Social Media Media Twitter Insurance 60

MaccaPR

OCTOBER 2, 2014

At your sales meeting in Vegas, the 2015 Campaign Announcement video titled: “Kicking Butt and Taking Names: Nothing Can Ever Stop Us Now – We Are The Champions, My Friend!” Avoid inspirational video titles that worked for internal audiences, but might baffle external viewers. The Condition: Disorienting Playlists.

YouTube 54

YouTube Video Web SEO 54

Norton's Notes

DECEMBER 10, 2014

Businesses of any sector in 2015 will have to be ethical to succeed – not just hotels. The message here is that a business should focus on getting its core business right, in the case of the aforementioned hotel to deliver excellent customer service and not to try and artificially engineer the omission of bad reviews.

Hotels 37

Hotels Crisis Management How To Policies 37

Critical Mention

APRIL 26, 2017

In 2015 the university was slapped with one of the toughest punishments college sports has ever seen due to a decade’s worth of improprieties within the athletic department. It’s all about customer service. Ask the right questions.listen.and engage your customers. How well do you think the university treated the scandal?

Sports 60

Sports Internal International Enterprise 60

Stephen Waddington

DECEMBER 30, 2019

It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. Trust in the news has fallen 11% since 2015. 61% of respondents said that their PR and communications department are responsible for digital and social media content, up 4% year-on-year.

Government 103

Government Education Print Ethics 103

wiredPRworks

JUNE 8, 2016

You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community. With more than 400 million members, LinkedIn offers a high-performance personal branding platform that you activate, design and manage. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

PR 20/20

SEPTEMBER 6, 2016

Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons. The half- and full-day workshops can be customized to fit your organization’s size, goals and budget. Here’s how it works: Pre-event. Select a SMART goal.

Strategy 40

Strategy Marketing International Internal 40

Buzzstream

JULY 10, 2024

I If we look at where this industry started to take a shift, we will probably start doing some version of what we now call digital PR in 2015. Now, if we look at what was working in 2015, and if we look at the landscape, pretty much any link we were earning from an authoritative top tier news publication was moving the needle in my opinion.

Digital PR 98

Digital PR SEO Google Travel 98

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Kristie Aylett, APR (@KristK) February 3, 2015. Answer: Boss.

Social Media 40

Social Media Media Community Web 40

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT and small business from industry experts. We’ve added even more to the list, so read below for an update with even more resources for marketers.

Resources 53

Resources Marketing SEO Engineering 53

Journalistics

MARCH 24, 2015

This is a hard question to answer in 2015. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow. What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing?

Strategy 72

Strategy How To Measurement Analytics 72

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Related: AI in Customer Service: The Race to the Bottom? To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

PR Conversations

OCTOBER 20, 2015

As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. She also serves as the 2015-2017 PRSSA national faculty adviser. Peppercomm had fun with its own PR, publishing a list of company blunders during the year it celebrated its 20-year anniversary.

Conference 40

Conference Meeting Case Study Film 40

MaccaPR

FEBRUARY 10, 2015

January 31, 2015. CEOs are learning the revenue value of Taylor Swift-level listening to customers. Dick’s Sporting Goods, which ramped up staff when social posts from customers highlighted weak in-store customer service just before closing hours. Happy Birthday, @jtimberlake !

Social Media 48

Social Media Marketing Media YouTube 48